Salesforce Partner Ecosystem Equality Report

2023 Salesforce Partner Ecosystem Equality Report A review of our commitment to build a diverse, equitable and inclusive ecosystem of partners.

2023 SALESFORCE PARTNER ECOSYSTEM EQUALITY REPORT 2 Contents 01 | A note from Minea Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 03 02 | Expanding equality in our partner ecosystem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 04 About the Salesforce partner ecosystem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .05 What does a Salesforce partner do? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .05 03 | Creating more opportunities for diverse entrepreneurs . . . . . . . . . . . . . . . . . . . . . . . . . . . 06 Our workforce commitment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .06 The Salesforce Talent Alliance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .06 Salesforce Fundamentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .06 Learning experiences on Clicked . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .06 04 | Creating more opportunities for diverse entrepreneurs in the marketplace . . . . . . . . . . 07 Our marketplace commitments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .07 Salesforce Impact Accelerator Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .08 Supporting diverse partner community groups . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .08 Events designed with URM partners in mind . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .08 05 | Creating opportunities for our partners to drive impact . . . . . . . . . . . . . . . . . . . . . . . . . . . 09 Our community commitment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .09 Tapping into our collective power . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .09 Driving transparency & accountability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 Prioritizing feedback . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 06 | Thank You . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

2023 SALESFORCE PARTNER ECOSYSTEM EQUALITY REPORT 3 01 Driving value At Salesforce, our unwavering pursuit of equality for all is an important with our values factor that sets us apart from other companies . Leading with our values enables us to unlock innovation, build deeper connections, and impact change to create long-term value for our people, our customers, and our communities . In 2021, we launched our Equality Initiative to accelerate the growth of our Partner Ecosystem by building a diverse, equitable, and inclusive environment that reflects the communities in which we live and do business . To progress our efforts to deliver on that commitment, we go beyond programs that identify, hire, and train talent . We extend our efforts to make investments that transform the marketplace with opportunities and resources for a new generation of diverse entrepreneurs . Doing so, empowers them to start and build businesses, which, in turn, allows them to hire newly upskilled talent . This creates an economic pipeline that helps enrich the underrepresented communities we are working to impact . To ensure accountability and clarify our intentions, we have made bold commitments* that are shared throughout this first edition of our Partner Ecosystem Equality Report . We share key findings from our research used to inform the various programs we create to help us achieve our goal toward greater equality for all-with the help of our 11,000+ partners who share our values and our commitment to create a diverse, equitable, and inclusive ecosystem . We also discuss how we measure success and share our plans as we look to the future . Minea Moore We hope you find this report informative and inspiring . We invite you to Head of Ecosystem Equality, Salesforce join us in our efforts to cultivate a more equitable ecosystem — which, ultimately, benefits us all . *Commitment reflects a goal that is currently for the U .S . only .

2023 SALESFORCE PARTNER ECOSYSTEM EQUALITY REPORT 4 02 Expanding equality in our partner ecosystem At Salesforce, equality is one of our core values . We are committed to creating a diverse, equitable, and inclusive ecosystem . Doing so enables us to unlock the kind of ingenuity that can only be powered by diverse perspectives to deliver transformational value for our customers and drive exponential impact for the communities in which we live and do business . We collaborate with our network of partners to effect change across two strategic areas of focus: workforce development and entrepreneurship . We work together to upskill and hire talent from underrepresented groups (URG)* while investing in the growth of underrepresented minority (URM)* entrepreneurs to positively impact the marketplace . *As used in this report, Underrepresented Minorities (URM) refers to ethnic or racial groups whose population is disproportionate to the population in society . In the U .S ., we are referring to Black, Latinx, Native American, Native Hawaiian and Other Pacific Islander, and Multiracial individuals . Underrepresented Groups (URG) refers to Women, Black, Latinx, Indigenous, Multiracial, LGBTQ+, People with Disabilities, and Veterans .

2023 SALESFORCE PARTNER ECOSYSTEM EQUALITY REPORT 5 02 About the Salesforce partner ecosystem What does a Salesforce partner do? partners globally who help our mutual Go inside the partner ecosystem to learn customers deliver success with solutions how our partners are helping customers 11,000across the Salesforce Customer 360. reach their goals faster . Read the Blog . partners listed in the Salesforce AppExchange, the world’s leading enterprise 6,700 cloud marketplace with more than 11 million installs. Together, we are uniquely positioned to influence not only our own workplaces, but also the of the Fortune 500 rely on partner apps and marketplace. When we all work 90% expertise found on the AppExchange. together as a collective, we can maximize our impact.” Tyler Prince Executive Vice President of Alliances & Channels, Salesforce

2023 SALESFORCE PARTNER ECOSYSTEM EQUALITY REPORT 6 03 Creating a more Upskilling with robust programs diverse worforce We work to deliver robust programs like the Salesforce Talent Alliance, Salesforce Fundamentals, and learning experiences on Clicked that empower people in We’re dedicated to building a workforce groups historically underrepresented in tech to skill up and connect with potential that meets the demands of the Salesforce employers at Salesforce partner companies . Together, we will continue to build a economy and reflects the communities in more equal workplace where everyone feels seen, heard, and supported . which we work and live . We collaborate with dozens of workforce development The Salesforce Talent Alliance Salesforce Fundamentals organizations globally who are committed to Launched in 2019, this program It is estimated that 9 .3 million jobs** will be training Salesforce talent from communities emphasizes inclusion and connects more created in the global Salesforce ecosystem that are underrepresented in tech . We work than 1,000 Salesforce partners with a by 2026 . Salesforce Fundamentals is a free with our partners to tap into this pipeline of diverse talent pool, including candidates webinar series that prepares job seekers for diverse talent to fill open opportunities within from dozens of workforce development their first roles in the ecosystem . In 2022: groups around the world . Partners who their organizations when available . have opted to join the Talent Alliance commit to devoting 20% of their annual hiring to new Salesforce professionals Our workforce commitment*: and adopting inclusive hiring practices . To support their hiring efforts, partners 55% 44% Attract 7,100+ new URG job seekers receive connections to a diverse talent participants identified as URM (71% of total U.S. registrants) into pipeline and resources to build their were women in the U .S . Fundamentals through partnerships Salesforce practice . In collaboration 71% with organizations focused on URM with our partners, we’ve collectively and women talent by 2024. helped more than 22,000 people from all walks of life start their careers in the Salesforce ecosystem . Learning experiences on Clicked Salesforce sponsors free live learning experiences on Clicked, which enables people to practice their skills, build portfolios, and explore career options in the ecosystem . In 2022, 67% of Clicked participants were women, and nearly half were underrepresented minorities. *Commitment reflects a goal that is currently for the U .S . only . **Source: IDC Salesforce Economy 2021 Report

2023 SALESFORCE PARTNER ECOSYSTEM EQUALITY REPORT 7 04 Creating more Developing diverse partners opportunities Another way Salesforce is striving to advance equality is through the recognition and development of diverse-owned and/or founded partners in for diverse the global marketplace . Year to year, our U .S . diverse-owned partners have entrepreneurs added more certified resources to our ecosystem . 1,500 net-new Salesforce certified employees (a 25% increase) and over 5,200 net-new certifications (a 28.6% increase) added in 2022. We’re committed to driving business growth in the marketplace among our diverse The varied landscape of our ecosystem partners by providing access to education, networks, customers, contracts, and the Our partner ecosystem landscape is rich and varied . In the past year, we have become investment community . even more intentional about understanding the makeup of our partner companies . Currently, out of the Salesforce partners based in the U .S ., only 9 .35% are diverse-owned partners . Within this group, the gender*** and URG breakdowns are as follows: Our marketplace commitments*: Gender Ethnicity Other Diversity Increase diverse-owned partner 39% Female 58% Asian-American 12% Veterans 50% representation by 50% by 2026.** 20% Male 8% B lack and/or African American Support the growth of diverse- Undisclosed 2X owned partners at double the rate 40% 6% L atinx or Hispanic of Salesforce through 2026.** 2% Native American and/or Indigenous Of Salesforce's Professional Services 15% subcontracting spend goes to diverse- owned partners by 2025.** 23% Undisclosed * Commitment reflects a goal that is currently for the U .S . only . ***To align with U .S . government reporting requirements, data in this report **Reflects businesses owned by partners who identify as URM uses traditional gender categories of male and female . Salesforce deeply and/or URG . respects that gender is non-binary; reporting in this manner should not represent our position on the issue .

22002323 SASALELESSFFOORRCCEE PPAARTNRTNERER EECCOOSSYYSSTEMTEM EEQUQUAALLIITTYY RREPEPOORTRT 88 04 Salesforce Impact Accelerator Program We recently launched our Salesforce Impact Accelerator program, which is designed to support business growth and entrepreneurship among underrepresented Salesforce Consulting Partners in the U .S . Using a hands- on, collaborative learning approach, we provide the tools partners need to successfully build their Salesforce business, including identifying new growth opportunities and building long-lasting relationships . The inaugural cohort of 14 entrepreneurs kicked off in January 2023 . The Salesforce Impact Accelerator is one of a kind. Experiencing a space to identify new areas for growth, gain valuable knowledge, and collaborate with experts and peers has played an essential role in planning the future of CRMified and is critical to fostering an equitable ecosystem for entrepreneurs behind us.” Joshua Hoskins Architect & Founder, CRMified Supporting diverse partner community groups Salesforce also supports three diverse partner-led community groups to help diverse-owned businesses thrive: Black-Owned Salesforce Entrepreneurs (BOSE) Salesforce Women Founders Group LatinX Founders Group Events designed with URM partners in mind Since launching our equality initiative in 2021, Salesforce has been honored to host and participate in over 40 industry events and conferences with diverse-owned partners . These events are designed to celebrate their achievements, hear their feedback on challenges and opportunities, and strengthen connections among partners across the ecosystem . Our involvement has ranged from Salesforce executives providing leadership guidance to connecting partners directly to customers . We also ensure diverse-owned business owners who are interested in becoming certified Salesforce partners gain valuable insight from current Salesforce partners to help guide them as they learn about the opportunities available to them .

2023 SALESFORCE PARTNER ECOSYSTEM EQUALITY REPORT 9 05 Creating Tapping into our collective power opportunities In 2022, we launched the Partner Collective Impact initiative to showcase and celebrate the contributions of companies and individuals in our for partners to ecosystem who are taking action to positively impact their communities . Through this initiative, Salesforce partners are able to pledge and share drive impact actions they are taking to help people succeed, ecosystems thrive, and communities shine . We’re proud to work with an ecosystem of Partners who take the pledge and participate in the program receive access partners who share in our values and work to promotional resources to help share their success stories and inspire alongside us to drive exponential impact in the other ecosystem partners to participate . Having this level of data helps us communities we serve . understand where we are and highlights opportunities for growth . Our community commitment: Since the Partner Collective Impact’s inception in 2022: Double the number of Salesforce Global partners Hours of volunteerism partners who participate in our 1,500+ have committed 15,000 committed worldwide . 2X 1% Pledge program by 2026. to Pledge 1% . Trees planted and $ Donations committed . 5M+ preserved . 1.4M Let’s build a better future together Join the thousands of partners who are taking action to positively impact change . Take the Pledge

2023 SALESFORCE PARTNER ECOSYSTEM EQUALITY REPORT 10 05 Driving transparency & accountability Transparency and accountability are key to honoring our commitment to build an equitable, inclusive and diverse ecosystem . We set ambitious goals to work toward, and we continually review our progress to keep us moving forward . We take a purpose-led and data-driven approach to ensuring the success of our programs . We leverage insights gained from surveys and data to help us understand our program reach and effectiveness . For example, based on our end of year Talent Alliance Diversity Survey, we learned that employers who had pledged to work with Talent Alliance candidates reported that 27% of the hires they made globally in 2022 came from ethnically and/or racially underrepresented groups in technology, 38% of which were women . Having this level of data helps us understand where we are and highlights opportunities for growth . 64% Women A review of our 26% Of the URM 40% Black 8% 21% Ecosystem Career Identified as individuals who 13% underrepresented New immigrants Fairs showed minorities (URM) participated: and refugees strong participation by individuals Identified as Latinx from URG: having disability Prioritizing feedback We also create multiple channels to gather feedback from various stakeholders across the ecosystem, in addition to those that participate in our programs . We gain valuable input on marketplace dynamics from the Salesforce Ecosystem Equality Partner Advisory Board, which brings together an exclusive group of Salesforce partners who help shape programs and strategic initiatives that will accelerate the growth of the Salesforce ecosystem through diversity, equity, and inclusion .

2023 SALESFORCE PARTNER ECOSYSTEM EQUALITY REPORT 11 05 Thank you To our many partners who have worked side by side with us on our journey to create a robust partner ecosystem committed to our value of equality and helping our customers achieve success - Thank you! While we are proud of what we have achieved, this is just the beginning . We are excited about the commitments we shared with you for the years ahead . We will continue to work with our partners, our customers, our industry, and our greater communities to drive equality for everyone . We hope you found the information in this report insightful . We invite you to learn more about the programs highlighted by visiting the sites in the links provided . Together, we will continue to look for ways to use our platforms to elevate underrepresented and underheard voices and enable conversations about the work we can all do to drive change and make a positive, exponential impact around the world . Learn more about Salesforce’s commitment to equality at Salesforce .com/equality .

Due to global privacy laws & data availability, detailed diversity breakdowns for our partner ecosystem is only available for the U .S . at this time ." The information provided in this report is strictly for the convenience of our customers and is for general informational purposes only . Publication by Salesforce . Inc . does not constitute an endorsement . Salesforce .com does not warrant the accuracy or completeness of any information, text, graphics, links, or other items contained within this guide . Salesforce .com does not guarantee you will achieve any specific results if you follow any advice in the report . It may be advisable for you to consult with a professional such as a lawyer, accountant, architect, business advisor, or professional engineer to get specific advice that applies to your specific situation . © Copyright 2023, Salesforce .com, Inc . All rights reserved .