Where did your What major challenges did What piece of advice would entrepreneurial journey with you overcome along the way? you give to aspiring founders? Salesforce begin? The idea for Novidea developed from We knew that we wanted to reach a Choose the right team and partners. working with leading insurance entities global market. To become a global During the entrepreneurial journey there Roi Agababa in Israel and abroad. I was exposed to platform and work with large entities, you are many moments when you are alone, their technological spectrum and realized need strong, scalable infrastructure and and if you have partners who can work CEO & Founder, Novidea that advanced tools needed developing Salesforce provides this. with you through those times it makes Novidea is an innovative, data-driven insurance to perform tasks more accurately. The all the difference — success is teamwork. software solution that provides actionable insights market was ripe for significant disruption Salesforce has a global presence, so it That’s what brought me to working with for distributors. through technological innovation. can provide security and regulations for Salesforce. We believe we made the right all the countries in which it operates. If choice and that the collaboration worked I decided to build the venture on the we have customers in Asia Pacific, there for both parties. Salesforce Platform as it allowed us to is a local data center to service these shorten the duration of development and customers. If we need compliance that focus on business logic. The Platform’s meets the regulation of a country in infrastructure is based on the best Western Europe, the Platform provides it. industry practices, enabling us to focus Now, Novidea has offices in the US and on the more complex algorithmics in the the UK, a development center in Israel, development world. and customers in 17 countries. Partnering with Salesforce reassures Plus, the Platform is future-proof. clients; their technology is highly Salesforce is constantly upgrading its trusted. infrastructure, so innovation in areas such as security, performance, data centers, certifications, and adaptation to compliance in different countries are provided to you out of the box.