Where did your What major challenges did What piece of advice would entrepreneurial journey with you overcome along the way? you give to aspiring founders? Salesforce begin? When I first launched Lillii RNB back in In the first couple of years of Lillii RNB Take time to plan what you’re going 2013 it was a consultancy firm. However, we had so many projects come in and to do. If you have an idea of what the Barbara Jones-Brown from working with retailers every day, we saw great revenue. Then in year three first three years will look like and a identified the pain points of managing everything seemed to fall apart; we rough strategy, that will put you in a Founder & CEO, Freeing Returns (Lillii RNB) returns and fraud for these companies faced hurdles that I stumbled through strong position. Freeing Returns is a SaaS platform that helps retailers uncover and started creating an enterprise SaaS to find my way. This was when I really the fraudsters and organized crime rings hiding in their data, product based on the need that we saw. realized how much work it takes to run Custom discovery is also important; leveraging the power of machine learning, graph-link analysis, That’s how our product Freeing Returns a business. It was a wake-up call, but I you want to make sure you have people and entity resolution. was built. learned so much in that third year. waiting when you open your doors. One of our clients was migrating When we moved onto Salesforce, we onto Salesforce and suggested we experienced the combined power of the leverage the platform. I saw the huge partnership and seamless integration of opportunity for Lillii RNB to be featured our application. Salesforce’s Commerce on the AppExchange marketplace. Cloud and core management system Things snowballed from there. We were enabled us to do things that we weren’t fast-tracked with support from the able to do before. Now we have built this It’s been amazing for us to realize the AppExchange team which really helped great application that we believe will not to take the business to a new level. It only generate more business but also full extent of what we could achieve was exciting to see how well Salesforce’s bring a whole new vertical of people into within this partnership. It’s been an vision aligned with our own; it all just the Salesforce ecosystem. fell into place, and we’ve had a great exciting, wild ride. relationship since then.