Where did your What major challenges did What piece of advice would entrepreneurial journey with you overcome along the way? you give to aspiring founders? Salesforce begin? In the early days of Docomotion, we It was necessary to build a strong brand It cannot be done alone. You must tried to increase our footprint in Israel they could trust. One of the advantages surround yourself with good people to Oren Leshem but realized there were already more of the Salesforce Platform is that share the burden with you. It’s better if innovative SaaS solutions out there. customers are already comfortable with they are entrepreneurs and co-founders, Co-Founder & CEO, Docomotion the cloud-based CRM. Consequently, and if not, then you need a good, Docomotion is a document generation platform for Salesforce Something disruptive had to be done to this substantially reduced the time and determined, and loyal team. users that enables them to design and generate all types of cut through the noise and expand globally. investment in market education about transactional and operational business documents. Research led us to Salesforce which had document generation in the cloud. Salesforce puts founders in touch built an ecosystem I believed in and that with partners who have already built supported ISVs and their partners. on the Platform. Through the Partner Community, you can ask questions, take I pitched the idea to develop a online courses, and train employees. It document generation app based on has created a state-of-the-art platform the Salesforce infrastructure, and this that shortens the founders’ journey was then developed on Salesforce to success. If I had to go back to my AppExchange. From there, we found previous venture, I would also develop our first customer and accelerated our it with Salesforce. I found Salesforce to be a true partner speed of development. The real crunch moment was when our prototype was on the road to fulfilling my vision. It is a enthusiastically received by Salesforce partner-oriented organization as well customers. as a business accelerator.