Marketing Cloud Marketing in Generative AI. The Marketing Keynote showcased a transformative vision for luxury retail, emphasizing the integration of online and in-store shopping experiences through Salesforce's connected suite of products. Retail Cloud with Modern POS, a cloud-native point-of-sale system, was revealed, promising to unify commerce, service, marketing, and loyalty programs on a single platform. The session highlighted the impact of AI on retail, with Agentforce and Data Cloud creating personalized shopper experiences, and underscored the importance of seamless integration of systems, noting that on average, retailers use over 44 di昀昀erent systems, 70% of which are disconnected, leading to fragmented customer journeys. Keynote Announcements 1 Marketing Cloud Advanced Edition | 4 Einstein Marketing Intelligence | GA Feb ’25 GA Nov '24 • Maximize ROI across all campaigns & • Grow your small business with marketing channels automation • Data pipelines, Data Enrichment, and • Connect teams and drive revenue on OOTB marketing-speci昀椀c dashboards one platform • Personalize every engagement with 5 Uni昀椀ed Conversations for SMS | GA Nov ’24 uni昀椀ed data • Turn one-way promotions into two-way • Create campaigns faster with trusted AI conversations at any point in the cus- tomer lifecycle 2 Agentforce for Marketing • Campaigns | GA Now - Save time 6 Salesforce Checkout | GA Now 3 building, analyzing, and continuously • Convert buyers in any Salesforce application. optimizing campaigns • Transact on any customer touchpoint, Boost • Personalization | GA Summer ’25 conversion with 1-click checkout, Built in - Scale 1:1 personalization across the tax and shipping merchant services, and No entire campaign lifecycle integration to bring your preferred payment provider 3 More Trailblazing Innovations: • Growth Editon Regional Expansion: EMEA & LATAM | GA Now • Agentforce: Generative SMS & Analytics | GA Oct’24 • Einstein Personalization for Web | GA Oct’24 • Einstein Multi-language Support | GA Feb’25 • Message Consumption Reports for Marketing Cloud Engagement | GA Feb’25 19