Other Highlights from Marketing Cloud Sessions: • Meta's transition to Salesforce's uni昀椀ed platforms has enabled them to launch complex, personalized campaigns that were not possible with their previous systems. (1) • Innovative strategies, such as personalized merchandise o昀昀ers and fan surveys, have signi昀椀cantly con- tributed to the Indiana Fever’s 1,193% increase in jersey sales and overall brand transformation. They were able to do this using Marketing Cloud and Data Cloud. (2) Resources: • Marketing Cloud Keynote • Salesforce + Marketing and Commerce Collection • Customer Story: Fisher and Paykel • The 9th Edition State of Marketing Report • Website: Marketing Cloud Source 1: Make Data Actionable to Power Personalized Messaging Source 2: 3 Ways to Shape a Game-Changing Fan Experience 20