Connect to the Resources You Need to Succeed

Connect to the Resources You Need to Succeed

Connect to the Resources You Need to Succeed The new partner resource map offers you a single, unified interface with a customized suite of tools and resources proven to support you in your partnership with Salesforce. SELECT YOUR PARTNER TYPE Consulting ISV Reseller

What’s Your Role?

What’s Your Role? Choose the consulting role that aligns with your tasks today. Build brand awareness Marketing and drive demand through Manage your organization’s marketing activities. partnership with Salesforce. Marketing Director/Manager • CMO Alliances Director/Manager • Sales • • Partner Marketing Partner Account Manager • Practice Lead • Strategic Alliances Alliances + Operations Business Leader Oversee company strategy and your relationship with Salesforce to drive growth for your business. Managing Partner • CXO, President • Sales Consultant + Technical Drive customer success by implementing Salesforce technology. Architect • Consultant • Solution Engineer

Select Your Objective or Goal Choose your current objective and we’ll guide you to proven tools and resources to help you accomplish it. Boost Your Drive Marketing Demand Strategy Build Brand Marketing Optimize Awareness AppExchange Listing

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Boost Your Drive Advance Your Digital Marketing Skills Marketing Demand Strategy Digital Marketing Curriculum Build Brand Optimize Your Grow your digital marketing skills to Awareness AppExchange drive customer engagement. Listing Benefit Details: This curriculum is designed to get you up to speed on the latest digital marketing topics, offering marketing expertise to grow your business. This 10-part digital marketing course covers topics such as: basic B2B Marketing marketing principles and go-to market strategies, mediaand marketing channels, fundamentals of data and the marketing technology stack. How To Access: Visit Partner Learning Camp to access the course. Advance Your Digital Marketing Skills START LEARNING Improve Your Marketing Campaigns Learn more about Digital Marketing Program > Get your Digital Marketing Program questions answered > Join the Digital Marketing Program Chatter Group >

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Boost Your Drive Improve Your Marketing Campaigns Marketing Demand Strategy Partner Marketing Build Brand Optimize Your Center Curriculum Awareness AppExchange Listing Learn how to use our dedicated Partner Marketing Center to position and grow your Salesforce business. Benefit Details: This course teaches you how to use the Partner Marketing Center and grow your business by deploying integrated marketing campaigns to Marketing your customers. Learn via step-by-step guides and detailed demos. How To Access: Take the course in Partner Learning Camp. Advance Your Digital Marketing Skills START LEARNING Improve Your Marketing Campaigns Join the Chatter Group >

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Market Your Expertise Boost Your Drive Marketing Demand Strategy Navigator Showcase your expertise to potential Build Brand Optimize Your Awareness AppExchange prospects and Salesforce sales teams. Listing Benefit Details: Navigator will help you differentiate yourself in the market and showcase your expertise to both customers and sales teams. Navigator distinctions are the primary way to market your Salesforce Practice’s capabilities. Marketing How To Access: Download Navigator badges from the Partner Community to market your expertise. Market Your Expertise DOWNLOAD NOW Promote Your Partnership Get Started in Four Easy Steps > Navigator eBook: Go Beyond with Navigator > Get PR Guidelines Learn more in the Partner Community > Join the Navigator Chatter Group >

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Promote Your Partnership Boost Your Drive Marketing Demand Strategy Branding Guidelines and Partnership Badges Build Brand Optimize Your Awareness AppExchange Leverage the power of your partnership to drive Listing customer success and promote your brand. Benefit Details: Our Branding Guidelines clarify the ways you can and cannot use the Salesforce brand in your marketing. Use these guidelines to learn how you can leverage the many benefits of the partner ecosystem, while Marketing adhering to all Salesforce brand guidelines How To Access: View and download the resources on the Partner Community. Market Your Expertise GET STARTED Promote Your Partnership View all Branding Details > View the Brand Guidelines > Get PR Guidelines Download Partner Program Badges > Download Pledge 1% Badges > Download Navigator Badges >

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Boost Your Drive Get PR Guidelines Marketing Demand Strategy Partner Public Relations Learn about opportunities to leverage the Build Brand Optimize Your Awareness AppExchange Salesforce brand in your communications. Listing Benefit Details: Learn how to use the Salesforce brand in your PR materials. Access helpful templates, as well as a submission form to have your materials reviewed for compliance. Marketing How To Access: View PR templates and guidelines in the Partner Community. VIEW TEMPLATES Market Your Expertise Promote Your Partnership View the PR guidelines > Submit a Press Release for approval > Join the Chatter Group > Get PR Guidelines

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Boost Your Drive Free Marketing Resources Marketing Demand Strategy Partner Marketing Center Utilize our templates and guides to position Build Brand Optimize Your Awareness AppExchange Salesforce products and grow your business. Listing Benefit Details: Access pre-built marketing content optimized for your business, including email campaigns, social media posts, marketing guides, call scripts and more. Marketing How To Access: Easy to install app integrates into your Sales Cloud instance. Download the app from the AppExchange. Free Marketing Resources GET STARTED Salesforce Trademark Usage Learn More About Partner Marketing Center > Training on Partner Marketing Center in Partner Learning Camp > Join the Partner Marketing Center Chatter Group >

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Boost Your Drive Salesforce Trademark Usage Marketing Demand Strategy Google Ads Leverage the power of the Salesforce Build Brand Optimize Your Awareness AppExchange brand in your Google Ads. Listing Benefit Details: Summit consulting partners can take advantage of this benefit to help promote Salesforce products and solutions on Google, YouTube and in other online advertising locations. Use ads incorporating the Salesforce trademark to help you attract new customers. Marketing How To Access: Please log a Benefits & Tools case via the Partner Community confirming that you are a Consulting partner and include your Google Free Marketing Resources ad master ID. GET STARTED Salesforce Trademark Usage Google Ads Benefit One Pager >

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Boost Your Drive Showcase Customer Reviews Marketing Demand Strategy Verified Customer Reviews Enhance your partner reputation Build Brand Optimize Your Awareness AppExchange with customer project reviews. Listing Benefit Details: Showcase your project reviews to help attract new customers. Customer Satisfaction Surveys sent after projects are completed include a review component. If a customer chooses to have their review published, it will appear on your Consultant Listing as a Verified Marketing Project Review accessible to both current customers and prospects. How To Access: After you’ve submitted a project through the Business Console of the Showcase Customer Reviews Partner Community, please input contact details for the customers, who will then receive the Customer Satisfaction survey. Your customer contact will have the opportunity to write a project review, which Connect with Prospects Salesforce will publish on the “review” tab of your AppExchange listing. LEARN MORE

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Connect with Prospects Boost Your Drive Marketing Demand Strategy AppExchange Chat Connect to your listing visitors in real time. Build Brand Optimize Your Awareness AppExchange Listing Benefit Details: Chat allows you to connect with visitors to your AppExchange listings in real time. This paid offering enables live conversations with prospective customers. After purchase you can configure the chat app to answer questions, gather contact information and capture leads. Marketing How To Access: AppExchange Chat is an annual $15k USD commitment through the AMP program. This cost covers all AppExchange listings on which a partner would like to add Chat. The AMP team will invoice participating Showcase Customer Reviews partners once at the start of their participation. To support your efforts, self-service resources are available through Qualified University. Connect with Prospects LEARN MORE Join the AppExchange Marketing Program Chatter Group >

Select Your Objective or Goal Choose your current objective and we’ll guide you to proven tools and resources to help you accomplish it. Promote Hire and Your Business Train Staff Grow Your Business Leader Manage Your Business Partnership and Benefits Get Started as a Partner

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Hire and Hire and Promote Train Staff Train Staff Free Marketing Resources Your Business Partner Marketing Center Grow Your Manage Your Utilize our templates and guides to position Business Partnership and Benefits Salesforce products and grow your business. Benefit Details: Access pre-built marketing content for your business, including email Get Started campaigns, social media posts, marketing guides, call scripts and as a Partner more. Business Leader How To Access: Easy to install app integrates into your Sales Cloud instance. Download the app from the AppExchange. Free Marketing Resources GET STARTED Advance Your Digital Marketing Skills Learn More About Partner Learning Camp > Training on How to Use Partner Marketing Center > Join the Partner Marketing Center Chatter Group >

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Advance Your Digital Marketing Skills Hire and Hire and Promote Train Staff Train Staff Your Business Digital Marketing Curriculum Grow your digital marketing skills to Grow Your Manage Your drive customer engagement. Business Partnership and Benefits Benefit Details: This curriculum is designed to get you up to speed on the latest digital marketing topics, offering marketing expertise to grow your Get Started business. This 10-part digital marketing course covers topics such as: as a Partner basic B2B marketing principles and go-to market strategies, media and marketing channels, fundamentals of data and the marketing Business Leader technology stack. How To Access: Take Digital Marketing Curriculum in Partner Learning Camp Free Marketing Resources START LEARNING Advance Your Digital Marketing Skills Learn more about DMP > Get your Digital Marketing Program questions answered > Join the Digital Marketing Program Chatter Group >

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Give Feeback and Network Promote Hire and Your Business Train Staff Partner Advisory Board Grow Your Manage Your Connect with Salesforce and your peers to share best Business Partnership practices and product, industry, or program feedback. and Benefits Benefit Details: Use this resource to provide feedback on programs and product Get Started solutions to meet industry demands. Advisory Boards provide an as a Partner open forum for partners to share information with Salesforce product and industry leaders. Business Leader How To Access: When a new Partner Advisory Board is formed or when new members are elected to an existing board, partners can apply for the opportuni- Give Feedback and Network ty to join a PAB. Keep an eye out for the call for new partner members i artner Community News Articles and the Partner Newsflash. n P To learn more about the partner commitment and which Advisory Sell with Salesforce Boards exist, check out the Partner Community. LEARN MORE Accelerate Customer Solutions Partner Advisory Board FAQ >

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Promote Hire and Sell with Salesforce Your Business Train Staff Sales Readiness Curriculum Grow Your Manage Your Access specialized selling courses. Business Partnership and Benefits Benefit Details: Follow this curriculum to get insider information on selling with Salesforce. Quickly learn to grow your business and attract your Get Started ideal customer. as a Partner Business Leader How To Access: Simply log into Partner Learning Camp and search ‘Selling Salesforce’ in the browse catalog. GET STARTED Give Feedback and Network Sell with Salesforce Accelerate Customer Solutions

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Accelerate Customer Solutions Promote Hire and Your Business Train Staff Solution Go to Market Grow Your Manage Your Download our step-by-step guide to Business Partnership launching effective customer solutions. and Benefits Benefit Details: Use this e-book as roadmap to bring your solutions to market quickly Get Started and accelerate your service opportunities. as a Partner How To Access: Business Leader Download the eBook from the Partner Community. LEARN MORE Give Feedback and Network Sell with Salesforce Accelerate Customer Solutions

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Promote Hire and Build Your Team Your Business Train Staff Salesforce Talent Alliance Grow Your Manage Your Connect to new candidates and build a diverse workforce. Business Partnership and Benefits Benefit Details: Build your skilled team and connect with a diverse talent pool of Salesforce talent. Salesforce Talent Alliance brings new talent into the Get Started ecosystem, building a diverse workforce that reflects society around as a Partner the globe. Business Leader How To Access: Join the Talent Alliance Build Your Team GET STARTED Partner Only Trainings Take the Pledge to Build a Diverse Workplace > Track Your Hires > *Must be signed in to Partner Community and already be a member of the Talent Alliance Gain Credentials Join the Talent Alliance Chatter Group > Get Certification Vouchers

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Partner Only Trainings Promote Hire and Your Business Train Staff Partner Learning Camp Access specialized learning opportunities Grow Your Manage Your Business Partnership and Benefits Benefit Details: Use the Partner Learning Camp (PLC) to expand your capabilities to meet customer needs now and in the future. Designed for Salesforce partners, the PLC offers curricula for learning as well as hands-on Get Started events. Expand your product and industry knowledge, earn Navigator as a Partner distinctions and drive customer success. Business Leader How To Access: Visit Partner Learning Camp to get started. Build Your Team START LEARNING Partner Only Trainings Sign up for Partner Learning Camp’s latest updates, including events, new curriculum and credentials > How To Use Partner Learning Camp > Gain Credentials Join the Partner Learning Camp Chatter Group > Get Certification Vouchers

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Promote Hire and Gain Credentials Your Business Train Staff Accredited Professional Grow Your Manage Your Expand your product and industry knowledge. Business Partnership and Benefits Benefit Details: The Accredited Professional credential is designed for Salesforce partners, in order to help you grow your product and industry Get Started knowledge, as well as earn distinctions in Salesforce Navigator. Use as a Partner this resource to help differentiate and demonstrate your expertise to your customers. Business Leader How To Access: Visit Partner Learning Camp to get started. Build Your Team LEARN MORE Partner Only Trainings Partner Community Page > Join the Accredited Professional Chatter Group > Gain Credentials Get Certification Vouchers

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Promote Hire and Get Certification Vouchers Your Business Train Staff Certification Vouchers Grow Your Manage Your Use testing vouchers to promote certification Business Partnership and Benefits and build your team’s expertise. Benefit Details: Use this resource to obtain certification vouchers for your team to Get Started build your team’s technical expertise. Free vouchers are based on as a Partner your program tier. Business Leader How To Access: To request vouchers, go to Salesforce Help and select ‘Salesforce Partner Program Support’ as the case type. Build Your Team GET STARTED Partner Only Trainings Partner Support FAQ > Gain Credentials Get Certification Vouchers

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Promote Hire and Use Your Benefits Your Business Train Staff Consulting Partner Grow Your Manage Your Program Benefits Business Partnership and Benefits Use these consultant-only benefits to help grow your practice. Benefit Details: Get Started Discover the consulting partner program benefits we offer to support as a Partner your success in the Salesforce ecosystem. Learn all the ways we can Business Leader help you design, develop, sell and market your services, as well as service and support your customers. How To Access: Use Your Benefits To view all of your Partner Program benefits, view the Benefit page in the Partner Community. LEARN MORE Display Your Expertise Monitor Trailblazer Score Join the Chatter Group > Monitor Social Impact

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Promote Hire and Display Your Expertise Your Business Train Staff Navigator Grow Your Manage Your Showcase your expertise to potential Business Partnership customers and Salesforce sales teams. and Benefits Benefit Details: Navigator will help you differentiate yourself in the market and Get Started showcase your expertise to both customers and sales teams. as a Partner Navigator distinctions are the primary way to market your Salesforce Practice’s capabilities. Business Leader How To Access: Log into the Partner Community and review the Navigator Overview Use Your Benefits and tools to learn how to build your expertise and market differentiation. LEARN MORE Display Your Expertise Monitor Trailblazer Score Monitor Social Impact

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Monitor Trailblazer Scorecard Promote Hire and Your Business Train Staff Program Overview and Trailblazer Dashboard Manage Your Grow Your Partnership Track progress on your Trailblazer score. Business and Benefits Benefit Details: Access the Trailblazer Dashboard to check the current status of your Trailblazer score, which measures your progress across the pillars of Get Started Customer Success, Innovation, Growth and Lead/Social Impact. Work as a Partner your way through the four tiers of the program to access additional Business Leader partner program benefits. How To Access: Track and evaluate your Trailblazer Score quarterly in the Manage Use Your Benefits (New) tab of the Partner Community. Ensure your team has the Manage Partnership permissions in the Partner Community to view the Trailblazer Score dashboard. Individuals must have the Manage Partnership permissions in the Partner Community to view your Display Your Expertise dashboard. Ask your company’s Partner Community Admin to visit here to grant permission access. Monitor Trailblazer Score LEARN MORE Monitor Social Impact View all Partner Program benefits >

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Monitor Social Impact Promote Hire and Your Business Train Staff Social Impact Center and Lead Survey Grow Your Manage Your Business Partnership Quantify and publicize your social impact. and Benefits Benefit Details: This resource recognizes and inspires our partners’ strong social Get Started values. You have the opportunity to be awarded points in your as a Partner Trailblazer scores based on your social impact. As you earn more points, you can advance in levels and earn additional benefits. Business Leader How To Access: To earn points in your Trailblazer Scorecard for your social impact initiatives, complete this survey and share with us how your Use Your Benefits organization is leading. Head over to the Partner Community to learn about how partners are driving impact and how you can be regonized through the Partner Display Your Expertise Program. GET STARTED Monitor Trailblazer Score Lead Pillar eBook > Monitor Social Impact

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Promote Hire and Learning for New Partners Your Business Train Staff Accelerate for Grow Your Manage Your Consulting Partners Business Partnership and Benefits Hit the ground running with our new-partner curriculum. Benefit Details: Get Started Using real-world scenarios and lessons, this interactive learning series as a Partner explores the resources available in the partner ecosystem to help you grow your organization. Business Leader How To Access: To access this course, navigate to the Partner Learning Camp and enroll Learning for New Partners in the course. Partner Learning Camp access is required to complete the course and business plan. TAKE THE COURSE Explore Salesforce Partnership

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Promote Hire and Explore Salesforce Partnership Your Business Train Staff Founder Course Curriculum Grow Your Manage Your Build your leadership style, explore business models, Business Partnership and Benefits and get to know the Salesforce ecosystem. Benefit Details: Through real-world scenarios and lessons, this interactive learning Get Started series explores the partner ecosystem’s resources to help you grow as a Partner your organization. Business Leader How To Access: Sign in to Partner Learning Camp (PLC) with your partner credentials. Once this is complete, search ‘Founder’ in the browse catalog. Learning for New Partners ENROLL NOW Explore Salesforce Partnership Curriculum Guide >

Select Your Objective or Goal

Select Your Objective or Goal Choose your current objective and we’ll guide you to proven tools and resources to help you accomplish it. Hire and Utilize Benefits Train Staff and Tools Get Your Getting Started Apps Published as a Partner Alliances + Operations Product Promote Your Enablement Organization Manage Your Partnership

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Manage Your Partnership Hire and Hire and Utilize Benefits Train Staff Build Your Team Train Staff and Tools Salesforce Talent Alliance Connect to new candidates and build a diverse workforce. Get Your Apps Getting Started Published as a Partner Benefit Details: Build your skilled team and connect with a diverse talent pool of Salesforce talent. Salesforce Talent Alliance brings new talent into the ecosystem, building a diverse workforce that reflects society around Product Promote Your Enablement Organization the globe. Alliances + Operations How To Access: Join the Talent Alliance. GET STARTED Build Your Team Build a Strong Team Take the Pledge to Build a Diverse Workplace > Credential Guide Training Discounts Track Your Hires > Join the Talent Alliance Chatter Group > Get Certification Vouchers Manage Trailblazer Score

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Manage Your Partnership Hire and Hire and Utilize Benefits Train Staff Get CCerertdifiecnatitaiol Gn Vuouidechers Train Staff and Tools Credential Guide Program Learn skills to meet customer needs now and in the future. Get Your Apps Getting Started Published as a Partner Benefit Details: Partners need both Trailhead certifications and Accredited Professional credentials to demonstrate expertise to customers. It’s important to Product understand which learning journey you are on to deepen your Promote Your Enablement Organization Salesforce skills, regardless of your tenure. Use the Partner Guide to Credentials to set yourself up for success, determine your next Alliances + Operations credential opportunity, and build your Salesforce career. How To Access: View the resource Build Your Team Build a Strong Team GET STARTED Credential Guide Training Discounts Chart Your PathLink > Get Certification Vouchers Manage Trailblazer Score

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Manage Your Partnership Hire and Hire and Utilize Benefits Train Staff GeGet Ct Ceerrttiifificcaattiioon Vn Vououcchheerrss Train Staff and Tools Certification Vouchers Use testing vouchers to promote certification Get Your Apps Getting Started and showcase your expertise. Published as a Partner Benefit Details: Use this resource to obtain certification vouchers for your team to build your team’s technical expertise. Free vouchers are based on Product Promote Your your program tier. Enablement Organization How To Access: Alliances + Operations To request vouchers, go to Salesforce Help and select ‘Salesforce Partner Program Support’ as the case type. Build Your Team Build a Strong Team GET STARTED Credential Guide Training Discounts Partner Support FAQ > Get Certification Vouchers Manage Trailblazer Score

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Manage Your Partnership Hire and Hire and Utilize Benefits Train Staff Build a Strong Team Train Staff and Tools Hiring Manager Course Curriculum Get Your Apps Getting Started Published as a Partner Discover how to inspire employee development and long-term business value. Benefit Details: Product Promote Your This interactive learning series helps hiring managers develop a Enablement Organization diverse and inclusive workplace through real-world scenarios and lessons. Alliances + Operations How To Access: Sign in to Partner Learning Camp (PLC) with your partner credentials. Build Your Team Build a Strong Team ENROLL NOW Credential Guide Training Discounts Curriculum Guide > Get Certification Vouchers Manage Trailblazer Score

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Manage Your Partnership Hire and Hire and Utilize Benefits Train Staff Training Discounts Train Staff and Tools Training and Bulk Voucher Skill up your team with bulk voucher discounts. Get Your Apps Getting Started Published as a Partner Benefit Details: Take advantage of exclusive discounts on certification exams and instructor-led courses from the Trailhead Academy team. Product Promote Your Enablement Organization How To Access: View the details on how to request this discount in this guide. Alliances + Operations LEARN MORE Build Your Team Build a Strong Team Credential Guide Training Discounts Get Certification Vouchers Manage Trailblazer Score

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Manage Your Partnership Hire and Hire and Utilize Benefits Train Staff Manage Trailblazer Score Train Staff and Tools Credential Impact to Trailblazer Score Get Your Apps Getting Started Published as a Partner Level up your Trailblazer score. Benefit Details: Learn more about how to increase your Trailblazer Score, and what Product Promote Your impact your credentials have on your score overall. Enablement Organization Alliances + Operations How To Access: Ensure all individuals have logged into the Salesforce exam platform, WebAssessor, and linked their Trailhead exam results to your partner account. Many Trailhead credentials translate into points for your Build Your Team Build a Strong Team annual Trailblazer Score. GET STARTED Credential Guide Training Discounts Get Certification Vouchers Manage Trailblazer Score

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Manage Your Partnership Hire and Utilize Benefits Create Consultant Listings Train Staff and Tools AppExchange Listing Showcase your Salesforce expertise and attract new customers. Get Your Apps Getting Started Publihed as a Partner Benefit Details: AppExchange is the cloud marketplace connecting our customers to our partner ecosystem, with ready-to-install solutions and consultants for every department and industry. Use this resource to showcase Product Promote Your Enablement Organization your expertise and capabilities to potential customers. Alliances + Operations How To Access: First, ensure you or your Marketing team has Manage Listing access in the Partner Community. Once you have access, navigate over to the Publishing tab in the Partner Community. From there, you will see a Create Consultant Listing button that says “Create Your First Listing.” You will then be directed to fill out your Consultant listing information. In order for any individuals in your organization to make edits to the listing, “Manage Listing” permissions are required. You will then use the Publishing Console undert the Publishing tab in Partner Community to make all listing edits. GET STARTED

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Manage Your Partnership Hire and Utilize Benefits Partner Only Trainings Train Staff and Tools Partner Learning Camp Access specialized learning opportunities. Get Your Apps Getting Started Published as a Partner Benefit Details: Use the Partner Learning Camp (PLC) to expand your capabilities to meet customer needs now and in the future. Designed for Salesforce partners, the PLC offers curricula for learning as well as hands-on Product Promote Your Enablement Organization events. Expand your product and industry knowledge, earn Navigator distinctions and drive customer success. Alliances + Operations How To Access: Visit Partner Learning Camp to get started. Partner Only Trainings Discover Product Innovations START LEARNING Gain Credentials Learning for Architects Sign up for Partner Learning Camp’s latest updates, including events, new curriculum and credentials > How To Use Partner Learning Camp > Technical Webinars Certification Management Join the Partner Learning Camp Chatter Group > Learning Journeys Trailhead

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Manage Your Partnership Hire and Utilize Benefits Gain Credentials Train Staff and Tools Accredited Professional Expand your product and industry knowledge. Get Your Apps Getting Started Published as a Partner Benefit Details: The Accredited Professional credential is designed for Salesforce partners, in order to help you grow your product and industry knowledge, as well as earn distinctions in Salesforce Navigator. Use Product Promote Your this resource to help differentiate and demonstrate your expertise Enablement Organization to your customers. Alliances + Operations How To Access: Visit Partner Learning Camp to get started. Partner Only Trainings Discover Product Innovations LEARN MORE Gain Credentials Learning for Architects Accredited Professional Partner Community Page > Join the Accredited Professional Chatter Group > Technical Webinars Certification Management Learning Journeys Trailhead

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Manage Your Partnership Hire and Utilize Benefits Technical Webinars Train Staff and Tools AppExchange Tech Talks Hear from Salesforce experts in this specialized video series. Get Your Apps Getting Started Published as a Partner Benefit Details: Learn about the latest partner and customer innovations via engaging demos, product roadmap overviews and interviews with technical experts. Product Promote Your Enablement Organization How To Access: Alliances + Operations Register for upcoming AppExchange Tech Talks. REGISTER NOW Partner Only Trainings Discover Product Innovations Gain Credentials Learning for Architects Technical Webinars Certification Management Learning Journeys Trailhead

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Manage Your Partnership Learning Journeys Hire and Utilize Benefits Train Staff and Tools Technical Learning Journeys Become an expert in a Salesforce product or industry with technical learning journeys. Get Your Apps Getting Started Published as a Partner Benefit Details: To help guide you in your enablement journey, review the end to end technical learning journeys by Salesforce Product and Industry. This resource provides a centralized place for all your Salesforce learning Product Promote Your needs with recommended courses, curriculum, and credentials to Enablement Organization become an expert in any domain area. This guide is inclusive to all learning platforms including Trailhead and Partner Learning Camp. Alliances + Operations Use this guide to map your enablement journey and take advantage of the learning opportunities available to you. How To Access: Partner Only Trainings Discover Product Innovations To view the file, click start learning below. For the best experience to access courses, curriculua, and credentials, log into Trailhead and Partner Community. Gain Credentials Learning for Architects START LEARNING Technical Webinars Certification Management Learning Journeys Trailhead

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Manage Your Partnership Hire and Utilize Benefits Discover Product Innovations Train Staff and Tools Release Notes Get cutting-edge product information. Get Your Apps Getting Started Published as a Partner Benefit Details: Release notes offer brief, high-level descriptions of enhancements and new product features. Find setup information, tips to help you Product Promote Your get started, and best practices to ensure your continued success. Enablement Organization How To Access: Alliances + Operations Visit Partner Learning Camp to get started. LEARN MORE Discover Product Innovations Partner Only Trainings Gain Credentials Learning for Architects Technical Webinars Certification Management Learning Journeys Trailhead

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Manage Your Partnership Hire and Utilize Benefits Learning for Architects Train Staff and Tools Architect Success Learn to build multi-cloud solutions. Get Your Apps Getting Started Published as a Partner Benefit Details: Learn how to deliver multi-cloud solutions with confidence. This Partner Learning Camp curricula was designed by architects for Product Promote Your architects, and covers three key domains: B2C Solution Architect, B2B Enablement Organization Solution Architect and Enterprise Architect. The curricula also helps you prepare for the certification exams. Alliances + Operations How To Access: Visit Partner Learning Camp to get started. Partner Only Trainings Discover Product Innovations LEARN MORE Gain Credentials Learning for Architects Join the Architect Success Chatter Group > Technical Webinars Certification Management Learning Journeys Trailhead

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Manage Your Partnership Hire and Utilize Benefits Certification Management Train Staff and Tools WebAssessor + Trailhead Link your accounts so your achievements help Get Your Apps Getting Started increase your org’s Trailblazer score. Published as a Partner Benefit Details: Boost your Trailblazer score by linking your WebAssessor and Trailhead Product accounts, and ensure you get credit for all your achievements. Promote Your Enablement Organization How To Access: Alliances + Operations Log into your WebAssessor account. Click ‘Edit Profile’ and Confirm com- pany name is correct and the individual is enrolled as ‘SFDC Partner’. GET STARTED Partner Only Trainings Discover Product Innovations Gain Credentials Learning for Architects Technical Webinars Certification Management Learning Journeys Trailhead

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Manage Your Partnership Hire and Utilize Benefits Trailhead Train Staff and Tools Trailhead Access our core learning resource. Get Your Apps Getting Started Published as a Partner Benefit Details: Trailhead is the key Salesforce learning resources for you and your team, containing courses to get you up to speed on both the hard and soft skills necessary to succeed in the Salesforce ecosystem. Product Promote Your Enablement Organization How To Access: Alliances + Operations Visit Trailhead to get started. GET STARTED Partner Only Trainings Discover Product Innovations Gain Credentials Learning for Architects Technical Webinars Certification Management Learning Journeys Trailhead

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Manage Your Manage Your Expertise Partnership Hire and Utilize Benefits Navigator Overview + Train Staff and Tools Tracker Overview Showcase your expertise to prospective Get Your Apps Getting Started Published as a Partner customers and Salesforce sales teams. Benefit Details: Differentiate yourself in the market and showcase your expertise to customers and sales teams. Navigator distinctions are the primary Product Promote Your Enablement Organization way to market your Salesforce practice’s capabilities. Tracker helps you monitor both your progress and earned distinctions in the Navigator Alliances + Operations program. How To Access: You must have Manage Partnership permissions on your own Partner Manage Your Expertise Monitor Social Impact Community Login to access your Trailblazer Scorecard. If you don’t see the Manage (New) tab, you do not currently have Manage Partnership permissions. Manage Your Business Org Submit Leads To get Manage Partnership Permissions; Log in to the Partner Com- munity and click on your profile picture,then on My Profile. Click the Partner Community Access link to request these permissions from Manage Project Submissions Monitor Trailblazer Score your company’s Partner Community Admin. GET STARTED Access Support

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Manage Your Partnership Hire and Utilize Benefits Manage Your Business Org Train Staff and Tools Partner Business Org Access the tools you need to run your business. Get Your Apps Getting Started Published as a Partner Benefit Details: This resource provides access to an AppExchange Business Org production environment with AppExchange tools and two licenses of Enterprise Edition Sales Cloud Product Promote Your Enablement Organization How To Access: Alliances + Operations Submit a Partner Program case in Help & Training. GET STARTED Manage Your Expertise Monitor Social Impact Manage Your Business Org Submit Leads Manage Project Submissions Monitor Trailblazer Score Access Support

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Manage Your Partnership Hire and Utilize Benefits Manage Project Submissions Train Staff and Tools Project Submission Form & CSAT Share projects and earn customer satisfaction scores. Get Your Apps Getting Started Published as a Partner Benefit Details: Submitting customer projects via the Partner Community will generate customer satisfaction surveys (CSAT), and allow Salesforce to calculate two primary metrics for your Trailblazer Score. Product Promote Your Enablement Organization How To Access: Alliances + Operations Log into the Partner Community and click on the New Project button within the Business Tab. GET STARTED Manage Your Expertise Monitor Social Impact Manage Your Business Org Submit Leads Manage Project Submissions Monitor Trailblazer Score Access Support

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Manage Your Partnership MMoonnititoor Sr Soocciiaal Il Immppaacctt Hire and Utilize Benefits Train Staff and Tools Social Impact Center and Lead Survey Get Your Apps Getting Started Quantify and publicize your social impact. Published as a Partner Benefit Details: This resource recognizes and inspires our partners’ strong social values. You have the opportunity to be awarded points in your Product Promote Your Trailblazer scores based on your social impact. As you earn more Enablement Organization points, you can advance in levels and earn additional benefits. Alliances + Operations How To Access: To earn points in your Trailblazer Scorecard for your social impact initiatives, complete this survey and share with us how your Monitor Social Impact organization is leading. Manage Your Expertise Head over to the Partner Community to learn about how partners are driving impact and how you can be regonized through the Partner Manage Your Business Org Submit Leads Program. GET STARTED Manage Project Submissions Monitor Trailblazer Score Lead Pillar eBook > Access Support

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Manage Your Partnership Hire and Utilize Benefits Submit Leads Train Staff and Tools Lead Submission Form Earn referral incentives with lead submissions. Get Your Apps Getting Started Published as a Partner Benefit Details: Learn the requirements for receiving referral benefits when referring leads to Salesfoce through the Partner Community. Product Promote Your Enablement Organization How To Access: Submit leads for referral fee eligibility through the Business tab on Alliances + Operations the Partner Community. Individuals must have “Manage Leads” permissions in the Partner Community to manage leads created by others in your organization. Learn more about the referral fee benefit and eligibility on the Partner Manage Your Expertise Monitor Social Impact Community here. SUBMIT A LEAD Manage Your Business Org Submit Leads Manage Project Submissions Monitor Trailblazer Score Join the Chatter Group > Access Support

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Manage Your Partnership Hire and Utilize Benefits Manage Trailblazer Score Train Staff and Tools Program + Trailblazer Score Dashboard Get Your Apps Getting Started Published as a Partner Track progress on your Trailblazer score. Benefit Details: Check the current status of your Trailblazer score, which measures Product Promote Your your progress across the pillars of Customer Success, Innovation, Enablement Organization Growth and Lead/Social Impact. Work your way through each of the the four tiers to access additional benefits in the partner program. Alliances + Operations How To Access: To view the Trailblazer dashboard, log into the Partner Community and Manage Your Expertise Monitor Social Impact view the Manage (New) tab to track your progress. GET STARTED Manage Your Business Org Submit Leads How Trailblazer Score is Calculated > Manage Project Submissions Manage Trailblazer Score View all Partner Program Benefits > Access Support

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Manage Your Partnership Hire and Utilize Benefits Access Support Train Staff and Tools Help & Training Community Quickly find the right support expert to help you problem-solve. Get Your Apps Getting Started Published as a Partner Benefit Details: Reach out to experts who can answer your program and technical questions. Product Promote Your Enablement Organization How To Access: Step one: Confirm you have a Trailblazer ID. This is needed to log Alliances + Operations and manage cases in Salesforce Help. Step two: Check out Salesforce Help. Manage Your Expertise Monitor Social Impact GET STARTED Manage Your Business Org Submit Leads Partner FAQ > Join the AppExchange & ISV Technical Enablement Partner Community Chatter Group > Manage Project Submissions Manage Trailblazer Score Access Support

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Manage Your Partnership Hire and Utilize Benefits Utilize a Demo Org Train Staff and Tools Marketing Cloud Demo Orgs Build your marketing cloud capabilities with demo orgs. Get Your Apps Getting Started Published as a Partner Benefit Details: Use a demo org and develop your marketing cloud application for training, development and demos. Product Promote Your Enablement Organization How To Access: To request a Demo environment for Marketing Cloud, go to Salesforce Alliances + Operations Help to open a ticket and select ‘Salesforce Partner Program Support’ as the case type. Take the course in Partner Learning Camp to learn best practices on using Demo Orgs. Just search Demo Org in the Utilize a Demo Org browse catalog. GET STARTED Access Your Partner Benefits Network with Peers

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Manage Your Partnership Access Your Partner Benefits Hire and Train Staff Utilize Benefits and Tools Consulting Partner Program Benefits Get Your Apps Getting Started Use these consultant-only benefits to help grow your practice. Published as a Partner Benefit Details: Discover the consulting partner program benefits we offer to support your success in the Salesforce ecosystem. Learn all the ways we can Product Promote Your Enablement Organization help you design, develop, sell and market your services, as well as service and support your customers. Alliances + Operations How To Access: To view all of your Partner Program benefits, view the Benefit page in the Partner Community. Utilize a Demo Org LEARN MORE Access Your Partner Benefits Service & Support Benefits > Network with Peers Sell & Market Benefits > Join the Chatter Group >

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Manage Your Partnership Network with Peers Hire and Utilize Benefits Train Staff and Tools Partner Advisory Board Connect with Salesforce and your peers to share best Get Your Apps Getting Started practices and product, industry, or program feedback. Published as a Partner Benefit Details: Use this resource to provide feedback on programs and product solutions to meet industry demands. Advisory Boards provide an Product Promote Your open forum for partners to share information with Salesforce product Enablement Organization and industry leaders. Alliances + Operations How To Access: When a new Partner Advisory Board is formed or when new members are elected to an existing board, partners can apply for the opportuni- Utilize a Demo Org ty to join a PAB. Keep an eye out for the call for new partner members i artner Community News Articles and the Partner Newsflash. n P To learn more about the partner commitment and which Advisory Access Your Partner Benefits Boards exist, check out the Partner Community. LEARN MORE Network with Peers Partner Advisory Board FAQ >

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Manage Your Partnership New Partner Learning Hire and Utilize Benefits Train Staff and Tools Accelerate for Consulting Partners Get Your Apps Getting Started Published as a Partner Hit the ground running with our new-partner curriculum. Benefit Details: The Accelerate course will help you identify the focus area for your Product Promote Your Enablement Organization practice, learn best practices for growth, and understand available partner resources. Use this resource to get prepared to complete a business plan and assess your current capabilities. Alliances + Operations How To Access: To access this course, navigate to the Partner Learning Camp and New Partner Learning enroll in the course. Partner Learning Camp access is required to complete the course and business plan. Explore Salesforce Partnership ENROLL NOW

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Manage Your Partnership Hire and Utilize Benefits Explore Salesforce Partnership Train Staff and Tools Founder Course Curriculum Build your leadership style, explore business models, Get Your Apps Getting Started Published as a Partner and get to know the Salesforce ecosystem. Benefit Details: Through real-world scenarios and lessons, this interactive learning series explores the partner ecosystem’s resources to help you grow Product Promote Your Enablement Organization your organization. Alliances + Operations How To Access: Sign in to Partner Learning Camp (PLC) and search ‘Founder’ in the browse catalog. New Partner Learning GET STARTED Explore Salesforce Partnership Curriculum Guide >

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Manage Your Partnership Partnership Promotion Hire and Utilize Benefits Train Staff and Tools Branding Guidelines and Partnership Badges Get Your Apps Getting Started Published as a Partner Leverage the power of your partnership to promote your organization. Benefit Details: Product Promote Your Learn how to successfully use the Salesforce brand in your PR materials. Enablement Organization Access helpful templates, as well as a submission form so your materials can be reviewed for brand compliance. Alliances + Operations How To Access: View and download the resources on the Partner Community Partnership Promotion START LEARNING Advance Your Digital Marketing Skills View all Brand details > View the Brand Guidelines > Free Marketing Resources Download Partner Program Badges> Download Pledge 1% Badges > Salesforce Trademark Usage

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Manage Your Partnership Advance Your Digital Marketing Skills Hire and Utilize Benefits Train Staff and Tools Digital Marketing Curriculum Grow your team’s digital marketing skills Get Your Apps Getting Started to drive customer engagement. Published as a Partner Benefit Details: This curriculum is designed to get you up to speed on the latest digital marketing topics, offering marketing expertise to grow your business. Product Promote Your This 10-part digital marketing course covers topics such as: basic Enablement Organization B2B marketing principles and go-to market strategies, media and marketing channels, fundamentals of data and the marketing Alliances + Operations technology stack. How To Access: Partnership Promotion Visit Partner Learning Camp to access the course. START LEARNING Advance Your Digital Marketing Skills Learn more about Digital Marketing Program > Free Marketing Resources Get your Digital Marketing Program questions answered > Join the Digital Marketing Program Chatter Group > Salesforce Trademark Usage

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Manage Your Partnership Hire and Utilize Benefits Free Marketing Resources Train Staff and Tools Partner Marketing Center Utilize our templates and guides to position Get Your Apps Getting Started Salesforce products and grow your business. Published as a Partner Benefit Details: In the Partner Marketing Center you can access pre-built marketing Promote Your content optimized for your business, including email campaigns, Product Enablement Organization social media posts, marketing guides, call scripts and more. Alliances + Operations How To Access: Easy to install app integrates into your Sales Cloud instance. Download the app from the AppExchange. Partnership Promotion GET STARTED Advance Your Digital Marketing Skills Learn More About Partner Marketing Center > Training on Partner Marketing Center in Partner Learning Camp > Free Marketing Resources Join the Partner Marketing Center Chatter Group > Salesforce Trademark Usage

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Manage Your Partnership Hire and Utilize Benefits Salesforce Trademark Usage Train Staff and Tools Google Ads Leverage the power of the Salesforce Get Your Apps Getting Started brand in your Google Ads. Published as a Partner Benefit Details: Summit level Consultants can take advantage of this benefit to help you promote Salesforce products and solutions on Google, YouTube, Product Promote Your and in other online advertising locations. Use ads incorporating the Enablement Organization Salesforce trademark to help you attract new customers. Alliances + Operations How To Access: Please log a Benefits & Tools case via the Partner Community confirming that you are a Summit Consulting partner and include your Partnership Promotion Google ad ID. Please ensure that the ID you provide is the master ID, not a sub-account ID Advance Your Digital Marketing Skills GET STARTED Free Marketing Resources Google Ads Benefits One Pager > Salesforce Trademark Usage

Select Your Objective or Goal Choose your current objective and we’ll guide you to proven tools and resources to help you accomplish it. Salesforce Customer Technology Solution Tools Resources Consultant + Technical Certification and Training Tools

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Learning for Architects Customer Solution Tools Architect Success Salesforce Certification Learn to build multi-cloud solutions. Technology and Training Resources Tools Benefit Details: Discover how to deliver multi-cloud solutions with confidence. This Partner Learning Camp curricula was designed by architects for architects, and covers three key domains: B2C Solution Architect, B2B Solution Architect and Enterprise Architect. The curricula also Consultant + Technical helps you prepare for the certification exams. You will have access to a valuable collection of assets that you can browse to find the content relevant to your role. How To Access: Learning for Architects Visit Partner Learning Camp to get started. GET STARTED Accelerate Customer Solutions Join the Architect Success Chatter Group >

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Accelerate Customer Solutions Customer Solution Tools Solutions Go-to-Market Salesforce Certification Download our step-by-step guide to Technology and Training launching effective customer solutions. Resources Tools Benefit Details: Use this e-book as roadmap to bring your solutions to market quickly and accelerate your revenue generation. Consultant + Technical How To Access: Download the eBook from the Partner Community. LEARN MORE Learning for Architects Accelerate Customer Solutions

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Access Demo Orgs Customer Solution Tools Demo Station for Partners Salesforce Certification Learn all the benefits of demo orgs and how to access them. Technology and Training Resources Tools Benefit Details: Demo orgs offer you a variety of benefits in planning and testing your solution, and in showcasing your solutions to customers. How To Access: Consultant + Technical Take the course in Partner Learning Camp to learn best practices on using Demo Orgs. Just search Demo Org in the browse catalog. LEARN MORE Access Demo Orgs Marketing Cloud Demo Org Connect with Developers Access Support

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Marketing Cloud Demo Org Customer Solution Tools Marketing Cloud Demo Org Salesforce Certification Build your marketing cloud capabilities with demo orgs. Technology and Training Resources Tools Benefit Details: Use a demo org and develop your marketing cloud application for training, development and customer demos. How To Access: Consultant + Technical To request a Demo environment for Marketing Cloud, go to Salesforce Help to open a ticket and select ‘Salesforce Partner Program Support’ as the case type. Access Demo Orgs GET STARTED Marketing Cloud Demo Org Connect with Developers Access Support

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Connect with Developers Customer Solution Tools Developer Center Salesforce Certification Connect with our community of development experts. Technology and Training Resources Tools Benefit Details: Get advice and updates directly from the experts to enhance your solution development. How To Access: Consultant + Technical Navigate to the site below to access all developer resources including documentation, knowledge articles, videos, and more. LEARN MORE Access Demo Orgs Marketing Cloud Demo Org Connect with Developers Access Support

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Access Support Customer Solution Tools Help & Training Community Salesforce Certification Quickly find the right support expert Technology and Training to help you problem-solve. Resources Tools Benefit Details: Reach out to experts who can answer your program and technical questions. How To Access: Consultant + Technical Step one: Confirm you have a Trailblazer ID. This is needed to log and manage cases in Salesforce Help. Step two: Check out Salesforce Help. Access Demo Orgs GET STARTED Marketing Cloud Demo Org Partner FAQ > Connect with Developers Access Support

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Gain Credentials Customer Solution Tools Accredited Professional Salesforce Certification Increase your product and industry knowledge. Technology and Training Resources Tools Benefit Details: The Accredited Professional credential is designed to help your company stand out to customers and win business. Use this resource to help differentiate and demonstrate your expertise to your customers. Consultant + Technical How To Access: Visit Partner Learning Camp to get started. Gain Credentials Partner Only Trainings GET STARTED Credential Guide Get Certification Vouchers Learn how your credentials work together > Accredited Professional Partner Community page > New Course and Credentials Grow Customer-Facing Skills Join the Accredited Professional Chatter Group > Learning Journeys Certification Management

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Credential Guide Customer Solution Tools Credential Guide Program Learn skills to meet customer needs now and in the future. Salesforce Certification Technology and Training Benefit Details: Resources Tools Partners need both Trailhead certifications and Accredited Professional credentials to demonstrate expertise to customers. It’s important to understand which learning journey you are on to deepen your Salesforce skills, regardless of your tenure. Use the Partner Guide to Credentials to set yourself up for success, determine your next Consultant + Technical credential opportunity, and build your Salesforce career. How To Access: View the resource Gain Credentials Partner Only Trainings GET STARTED Credential Guide Get Certification Vouchers Chart Your PathLink > New Course and Credentials Grow Customer-Facing Skills Learning Journeys Certification Management

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New Courses and Credentials Customer Solution Tools Partner Learning Camp Release Notes Salesforce Certification Technology and Training Stay up to date on monthly Resources Tools releases to Partner Learning Camp. Benefit Details: Each month we add new courses and curricula, designed with you in mind. Check out the latest courses and new Accredited Professional exams that are available to you. All courses are searchable in the Partner Consultant + Technical Learning Camp course catalog and can be filtered by product, industry, or language. How To Access: Gain Credentials Partner Only Trainings View the resource GET STARTED Credential Guide Get Certification Vouchers New Course and Credentials Grow Customer-Facing Skills Partner Learning Camp Course Release Notes > Learning Journeys Certification Management

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Learning Journeys Customer Solution Tools Technical Learning Journeys Become an expert in a Salesforce product or Salesforce Certification industry with technical learning journeys. Technology and Training Resources Tools Benefit Details: To help guide you in your enablement journey, review the end to end technical learning journeys by Salesforce Product and Industry. This resource provides a centralized place for all your Salesforce learning needs with recommended courses, curriculum, and credentials to become an expert in any domain area. This guide is inclusive to all Consultant + Technical learning platforms including Trailhead and Partner Learning Camp. Use this guide to map your enablement journey and take advantage of the learning opportunities available to you. How To Access: Gain Credentials Partner Only Trainings To view the file, click start learning below. For the best experience to access courses, curriculua, and credentials, log into Trailhead and Credential Guide Get Certification Vouchers Partner Community. START LEARNING New Course and Credentials Grow Customer-Facing Skills Learning Journeys Certification Management

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Partner Only Trainings Customer Solution Tools Partner Learning Camp Access specialized learning opportunities. Salesforce Certification Technology and Training Benefit Details: Resources Tools Use the Partner Learning Camp (PLC) to expand your capabilities to meet customer needs now and in the future. Designed for Salesforce partners, the PLC offers curricula for learning as well as hands-on events. Expand your product and industry knowledge, earn Navigator distinctions and drive customer success. Consultant + Technical How To Access: Visit Partner Learning Camp to get started. Gain Credentials Partner Only Trainings START LEARNING Credential Guide Get Certification Vouchers Sign up for Partner Learning Camp’s latest updates, including events, new curriculum and credentials > How To Use Partner Learning Camp > New Course and Credentials Grow Customer-Facing Skills Join the Partner Learning Camp Chatter Group > Learning Journeys Certification Management

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Get Certification Vouchers Customer Solution Tools Certification Vouchers Salesforce Certification Use testing vouchers to promote certification Technology and Training and showcase your expertise. Resources Tools Benefit Details: Use this resource to obtain certification vouchers for your team to build your team’s technical expertise. Free vouchers are based on your program tier. Consultant + Technical How To Access: To request vouchers, go to Salesforce Help and select ‘Salesforce Partner Program Support’ as the case type. Gain Credentials Partner Only Trainings GET STARTED Credential Guide Get Certification Vouchers Partner Support FAQ > New Course and Credentials Grow Customer-Facing Skills Learning Journeys Certification Management

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Grow Customer-Facing Skills Customer Solution Tools Success Manager Curriculum Salesforce Certification Boost important customer-facing skills. Technology and Training Resources Tools Benefit Details: Whether you’re a success manager, engagement manager, practice lead, or consultant, this interactive learning series focuses on developing your skills in customer-facing activities, including building lasting customer relationships, driving solution adoption, and expanding Consultant + Technical Salesforce solutions across customer organizations. How To Access: Sign in to Partner Learning Camp (PLC) with your partner credentials. Gain Credentials Partner Only Trainings ENROLL NOW Credential Guide Get Certification Vouchers View the Curriculum Guide > New Course and Credentials Grow Customer-Facing Skills Learning Journeys Certification Management

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Certification Management Customer Solution Tools WebAssessor + Trailhead Salesforce Certification Link your accounts so your achievements help Technology and Training increase your org’s Trailblazer score. Resources Tools Benefit Details: Boost your Trailblazer score by linking your WebAssessor and Trailhead accounts, and ensure you get credit for all your achievements. Consultant + Technical How To Access: Log into your WebAssessor account: Click ‘Edit Profile’ and Confirm company name is correct and the individual is enrolled as ‘SFDC Partner’ Gain Credentials Partner Only Trainings GET STARTED Credential Guide Get Certification Vouchers New Course and Credentials Grow Customer-Facing Skills Learning Journeys Certification Management

What’s Your Role? Choose the ISV role that aligns to your tasks today. Build brand awareness Marketing and drive demand through Manage your organization’s marketing activities. partnership with Salesforce. Marketing Director/Manager • CMO Alliances Director/Manager • Sales • • Partner Marketing Partner Account Manager • Practice Lead • Strategic Alliances Alliances + Operations Business Leader Oversee company strategy and your relationship with Salesforce, drive revenue growth. Managing Partner • CXO, President • Sales Technical Drive customer success by building software solutions on the Salesforce platform. Architect • Developer • Solution Engineer

Select Your Objective or Goal Choose your current objective and we’ll guide you to proven tools and resources to help you accomplish it. Boost Your Drive Marketing Demand Strategy Build Brand Marketing Optimize Awareness AppExchange Listing

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Advance Your Digital Marketing Skills Boost Your Drive Marketing Demand Strategy Digital Marketing Curriculum Grow your digital marketing skills to Build Brand Optimize Your drive customer engagement. Awareness AppExchange Listing Benefit Details: This curriculum is designed to get you up to speed on the latest digital marketing topics, offering marketing expertise to grow your business. This 10-part digital marketing course covers topics such as: basic B2B marketing principles and go-to market strategies, media and marketing Marketing channels, fundamentals of data and the marketing technology stack. How To Access: Visit Partner Learning Camp to access the course. Advance Your Digital Marketing Skills START LEARNING Improve Your Marketing Campaigns Learn more about Digital Marketing Program > Get your Digital Marketing Program questions answered > Learn to Co-Market Join the Chatter Group > Build a Sales Kit

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Boost Your Drive Improve Your Marketing Campaigns Marketing Demand Strategy Partner Marketing Build Brand Optimize Your Center Curriculum Awareness AppExchange Listing Learn how to use our dedicated Partner Marketing Center to position and grow your Salesforce business. Benefit Details: This resource teaches you how to use the Partner Marketing Center and deploy integrated campaigns for your customers. Access step by Marketing step guides and demos. How To Access: Take the course in Partner Learning Camp. Advance Your Digital Marketing Skills START LEARNING Improve Your Marketing Campaigns Join the Chatter Group > Learn to Co-Market Build a Sales Kit

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Boost Your Drive Learn to Co-Market Marketing Demand Strategy Co-marketing Build Brand Optimize Your Recommendations Awareness AppExchange Listing Discover best practices in co-marketing with this download. Benefit Details: Understand the essentials of co-marketing with Salesforce to drive Salesforce engagement with marketing content, and navigate Marketing opportunities to attract Salesforce Sales Teams. How To Access: Take the Product Marketing course in Partner Learning Camp. Advance Your Digital Marketing Skills GET STARTED Improve Your Marketing Campaigns Learn to Co-Market Build a Sales Kit

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Boost Your Drive Build a Sales Kit Marketing Demand Strategy Sales Kit Curriculum Learn to build an effective Sales Kit. Build Brand Optimize Your Awareness AppExchange Listing Benefit Details: Use this resource to get to know the Sales Kit, identifying what each Sales Kit asset is used to convey. Learn to define the foundation of your sales messaging for your intended audience, and create first- drafts of each template. Marketing How To Access: Log-in to Partner Learning Camp and enroll in the Building Your Sales Kit course. Advance Your Digital Marketing Skills TAKE THE COURSE Improve Your Marketing Campaigns Learn to Co-Market Build a Sales Kit

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Partnership Promotion Boost Your Drive Marketing Demand Strategy Branding Guidelines and Partnership Badges Build Brand Optimize Your Awareness AppExchange Leverage the power of your partnership Listing to promote your organization. Benefit Details: Our Branding Guidelines clarify the ways you can and cannot use the Salesforce brand in your marketing. Use these guidelines to learn how you can leverage the many benefits of the partner ecosystem, while Marketing adhering to all Salesforce brand guidelines. How To Access: View and download the resources on the Partner Community. Partnership Promotion GET STARTED Get PR Guidelines View all branding details > View the Brand Guidelines > Create an AppExchange Listing Download Partner Program Badges > Download Pledge 1% Badges >

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Boost Your Drive Get PR Guidelines Marketing Demand Strategy Partner Public Relations Learn about opportunities to leverage the Build Brand Optimize Your Awareness AppExchange Salesforce brand in your communications. Listing Benefit Details: Learn how to successfully use the Salesforce brand in your PR materials. Access helpful templates, as well as a submission form so your materials can be reviewed for brand compliance. Marketing How To Access: Access the PR and Brand Guidelines PLC Course GET STARTED Partnership Promotion Get PR Guidelines View the PR guidelines > Submit a Press Release for approval > Join the Chatter Group > Create an AppExchange Listing

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Create an AppExchange Listing Boost Your Marketing Drive Strategy Demand AppExchange Listing Quickly attract and drive customer demand for your app. Build Brand Optimize Your Awareness AppExchange Benefit Details: Listing An AppExchange Listing is your digital storefront, as well as an extension of your brand on AppExchange. Make use of your listing to showcase your expertise and capabilities to potential customers. How To Access: Marketing 1) Ensure you have listing access in the Partner Community. 2) Once you have access, head over to the Publishing tab on the Partner Community. 3) From there, you will see a button that says “Create Your First Listing.” Partnership Promotion 4) You will then be directed to fill out your listing information. View the Partner Field Guide for best practices and tips to create the Perfect AppExchange listing. Get PR Guidelines All ISV listings on the AppExchange require a completed security review before going live. Create an AppExchange Listing GET STARTED

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Boost Your Drive Promote Your AppExchange Listing Marketing Demand Strategy AppExchange Marketing Build Brand Optimize Your Program (AMP) Awareness AppExchange Listing Leverage co-marketing to generate new business. Benefit Details: The AppExchange Marketing Program (AMP) helps you utilize co-marketing opportunities with Salesforce. Use this turnkey paid program, in concert with your own marketing, to promote your Marketing solution to Salesforce customers, employees and influencers. How To Access: Submit each of your listings in the AppExchange Marketing Program Promote Your AppExchange Listing application form. APPLY HERE Free Marketing Resources Review the AMP Overview FY22 Q3-Q4 > Salesforce Trademark Usage Join the AppExchange Markering Program Chatter Group >

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Boost Your Drive Free Marketing Resources Marketing Demand Strategy Partner Marketing Center Utilize our free templates and guides to position Build Brand Optimize Your Awareness AppExchange Salesforce products and grow your business. Listing Benefit Details: In the Partner Marketing Center you can access pre-built marketing content optimized for your business, including email campaigns, social media posts, marketing guides, call scripts and more. Marketing How To Access: Easy to install app integrates into your Sales Cloud instance. Download the app from the AppExchange. Promote Your AppExchange Listing GET STARTED Free Marketing Resources Learn More About Partner Marketing Center > Training on Partner Marketing Center in Partner Learning Camp > Salesforce Trademark Usage Join the Partner Marketing Center Chatter Group >

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Boost Your Drive Salesforce Trademark Usage Marketing Demand Strategy Google Ads Leverage the power of the Salesforce Build Brand Optimize Your Awareness AppExchange brand in your Google Ads. Listing Benefit Details: Summit ISV partners can take advantage of this benefit to help promote Salesforce products and solutions on Google, YouTube and in other online advertising locations. Use ads incorporating the Salesforce trademark to help you attract new customers. Marketing How To Access: Please log a Benefits & Tools case via the Partner Community confirming that you are an ISV partner and include your Google Promote Your AppExchange Listing ad master ID. GET STARTED Free Marketing Resources Google Ads Benefit One Pager > Salesforce Trademark Usage

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Get App Usage Data Boost Your Drive Marketing Demand Strategy AppExchange App Analytics Learn how customers are using your app. Build Brand Optimize Your Awareness AppExchange Benefit Details: Listing ISV partners, with security-reviewed managed packages, can: • Track customer app usage through a simple API connection that delivers data through a .csv or parquet file. • Understand feature adoption by evaluating user engagement across time and customer cohort. Marketing • Take a data-driven approach to optimizing your app and AppExchange business strategy. How To Access: Get App Usage Data To access App Analytics, open a case in Help & Training. Be sure to include App Analytics and specify the package IDs that you want to Listing Analytics track analytics data for. We will review your case and notify you when App Analytics is enabled. LEARN MORE Connect with Prospects Monitor AppExchange Listing Performance > Showcase Customer Reviews PLC Course Partner Intelligence: AppExchange Analytics >

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Listing Analytics Boost Your Drive Marketing Demand AppExchange Strategy Marketplace Analytics Leverage data-driven insights to learn how customers Build Brand Optimize Your Awareness AppExchange are finding and interacting with your AppExchange listing. Listing Benefit Details: With AppExchange marketplace analytics, you will have the ability to: • Measure marketing impact by tracking the entire AppExchange customer journey from search to conversion. Marketing • Understand visitor behavior by analyzing listing content engagement. • Take insight-based action by exploring channel, user activity, and search-keyword data. How To Access: Get App Usage Data 1. Log in to the Salesforce Partner Community. 2. Select the “Publishing” tab in the top navigation. Listing Analytics 3. Select “Analytics.” 4. Start using AppExchange Marketplace Analytics! To access the analytics all individuals with an active AppExchange Connect with Prospects listing must have the “Manage Listing” permission in the Partner Community. Please contact your admin to request access. LEARN MORE Showcase Customer Reviews

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Boost Your Drive Connect with Prospects Marketing Demand Strategy AppExchange Chat Build Brand Optimize Your Connect to your listing visitors in real time. Awareness AppExchange Listing Benefit Details: Chat allows you to connect with visitors to your AppExchange listings in real time. This paid offering enables live conversations with prospective customers. After purchase you can configure the chat app to answer questions, gather contact information and capture leads. Marketing How To Access: AppExchange Chat is an annual $15k USD commitment through the AMP program. This cost covers all AppExchange listings on which a Get App Usage Data partner would like to add Chat. The AMP team will invoice participating partners once at the start of their participation. To support your efforts, self-service resources are available through Qualified University. Listing Analytics LEARN MORE Connect with Prospects Join the Chatter Group > Showcase Customer Reviews

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Boost Your Drive Showcase Customer Reviews Marketing Demand Strategy Verified Customer Reviews Enhance your partner reputation with customer project reviews. Build Brand Optimize Your Awareness AppExchange Listing Benefit Details: Showcase your project reviews to help attract new customers. Customer Satisfaction Surveys sent after projects are completed include a review component. If a customer chooses to have their review published, it will appear on your Consultant Listing as a Verified Project Review accessible to both current customers and prospects. Marketing How To Access: After you’ve submitted a project through the Business Console of the Partner Community, please input contact details for the customers, Get App Usage Data who will then receive the Customer Satisfaction survey. Your customer contact will have the opportunity to write a project Listing Analytics review, which Salesforce will publish on the “review” tab of your AppExchange listing. LEARN MORE Connect with Prospects Showcase Customer Reviews

Select Your Objective or Goal Choose your current objective and we’ll guide you to proven tools and resources to help you accomplish it. Promote Hire and Your Business Train Staff Grow Your Business Leader Manage Your Business Partnership and Benefits Get Started as a Partner

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Hire and Hire and Promote Train Staff Train Staff Free Marketing Resources Your Business Partner Marketing Center Grow Your Manage Your Utilize our templates and guides to position Business Partnership and Benefits Salesforce and grow your business. Benefit Details: Access pre-built marketing content for your business, including email Get Started campaigns, social media posts, marketing guides, call scripts and as a Partner more. Business Leader How To Access: Easy to install app integrates into your Sales Cloud instance. Download the app from the AppExchange. Free Marketing Resources GET STARTED Advance Your Digital Marketing Skills Learn More About Partner Marketing Center > Training on Partner Marketing Center in Partner Learning Camp > Co-Marketing Opportunities Join the Partner Marketing Center Chatter Group > Let Customers Try Your App

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Advance Your Digital Marketing Skills Hire and Hire and Promote Train Staff Train Staff Your Business Digital Marketing Curriculum Grow your digital marketing skills with Salesforce Manage Your insights proven to drive customer engagement. Grow Your Partnership Business and Benefits Benefit Details: This curriculum is designed to get you up to speed on the latest digital marketing topics, offering marketing expertise to grow your Get Started business. This 10-part digital marketing course covers topics such as: as a Partner basic B2B marketing principles and go-to market strategies, media and marketing channels, fundamentals of data and the marketing Business Leader technology stack. How To Access: Learn how to take advantage of the Digital Marketing Program today. Free Marketing Resources START LEARNING Advance Your Digital Marketing Skills Take Digital Marketing Curriculum in Partner Learning Camp > Co-Marketing Opportunities Learn more about Digital Marketing Program > Get your Digital Marketing Program questions answered > Join the Digital Marketing Program Chatter Group > Let Customers Try Your App

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Hire and Hire and Promote Train Staff Train Staff Co-Marketing Opportunities Your Business AppExchange Marketing Grow Your Manage Your Program (AMP) Business Partnership and Benefits Leverage turnkey, paid co-marketing to reach a Salesforce audience. Benefit Details: Get Started as a Partner The AppExchange Marketing Program (AMP) helps you reach Salesforce customers, prospects, and employees with paid co-marketing Business Leader opportunities to generate demand and increase awareness. How To Access: Visit the AppExchange Marketing Program Chatter group to Free Marketing Resources get started. GET STARTED Advance Your Digital Marketing Skills Co-Marketing Opportunities Let Customers Try Your App

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Hire and Hire and Promote Train Staff Train Staff Let Customers Try Your App Your Business Test Drive Grow Your Manage Your Enable customers to experience the benefits of Business Partnership your app in a ready-only Salesforce org and Benefits populated with sample data. Benefit Details: Get Started Offer your customers and prospects a trial of your app with this re- as a Partner source. Your customers can test-drive your app’s functionality and fe atures in a read-only Salesforce org with sample data, allowing them Business Leader to find the best solution for their business needs before they contact you for a live demo. How To Access: Free Marketing Resources Learn how to get started with Test Drive on the Salesforce Partner Community. Advance Your Digital Marketing Skills GET STARTED Co-Marketing Opportunities Kit Instructions > Let Customers Try Your App

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Promote Hire and Give Feedback and Network Your Business Train Staff Partner Advisory Board Grow Your Manage Your Connect with Salesforce and your peers to share best Business Partnership practices and product, industry, or program feedback. and Benefits Benefit Details: Use this resource to provide feedback on programs and product Get Started solutions to meet industry demands. Advisory Boards provide an as a Partner open forum for partners to share information with Salesforce product and industry leaders. Business Leader How To Access: When a new Partner Advisory Board is formed or when new members are elected to an existing board, partners can apply for the opportuni- Give Feedback and Network ty to join a PAB. Keep an eye out for the call for new partner members i artner Community News Articles and the Partner Newsflash. n P To learn more about the partner commitment and which Advisory Sell with Salesforce Boards exist, check out the Partner Community. LEARN MORE Partner Advisory Board FAQ >

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Promote Hire and Sell with Salesforce Your Business Train Staff Sales Readiness Curriculum Grow Your Manage Your Access specialized selling courses. Business Partnership and Benefits Benefit Details: Follow this curriculum to get insider information on selling with Salesforce. Quickly learn to grow your business and attract your Get Started ideal customer. as a Partner Business Leader How To Access: Log into Partner Learning Camp and link to The Partner’s Guide to Salesforce Selling: “Sell with the Salesforce Team” course. GET STARTED Give Feedback and Network Sell with Salesforce

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Promote Hire and Build Your Team Your Business Train Staff Salesforce Talent Alliance Grow Your Manage Your Connect to new candidates and build a diverse workforce. Business Partnership and Benefits Benefit Details: Build your skilled team and connect with a diverse talent pool of Salesforce talent. Salesforce Talent Alliance brings new talent into the Get Started ecosystem, building a diverse workforce that reflects society around as a Partner the globe. Business Leader How To Access: Join the Talent Alliance Build Your Team GET STARTED Partner Only Trainings Take the Pledge to Build a Diverse Workplace > Track Your Hires > Gain Credentials Join the Talent Alliance Chatter Group > Get Certification Vouchers

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Partner Only Trainings Promote Hire and Your Business Train Staff Partner Learning Camp Access specialized learning opportunities. Grow Your Manage Your Business Partnership and Benefits Benefit Details: Use the Partner Learning Camp (PLC) to expand your capabilities to meet customer needs now and in the future. Designed for Salesforce partners, the PLC offers curricula for learning as well as hands-on Get Started events. Expand your product and industry knowledge, earn Navigator as a Partner distinctions and drive customer success. Business Leader How To Access: Visit Partner Learning Camp to get started. Build Your Team START LEARNING Partner Only Trainings Sign up for Partner Learning Camp’s latest updates, including events, new curriculum and credentials > How To Use Partner Learning Camp > Gain Credentials Join the Partner Learning Camp Chatter Group > Get Certification Vouchers

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Promote Hire and Gain Credentials Your Business Train Staff Accredited Professional Grow Your Manage Your Increase your product and industry knowledge. Business Partnership and Benefits Benefit Details: The Accredited Professional credential is designed for Salesforce partners, in order to help you grow your product and industry Get Started knowledge, as well as earn distinctions in Salesforce Navigator. Use as a Partner this resource to help differentiate and demonstrate your expertise to your customers. Business Leader How To Access: Visit Partner Learning Camp to get started. Build Your Team LEARN MORE Partner Only Trainings Partner Community Page > Join the Accredited Professional Chatter Group > Gain Credentials Get Certification Vouchers

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Promote Hire and Get Certification Vouchers Your Business Train Staff Certification Vouchers Grow Your Manage Your Use testing vouchers to promote certification Business Partnership and Benefits and build your team’s expertise. Benefit Details: Use this resource to obtain certification vouchers for your team to Get Started build your team’s technical expertise. Free vouchers are based on as a Partner your program tier. Business Leader How To Access: To request vouchers, go to Salesforce Help and select ‘Salesforce Partner Program Support’ as the case type. Build Your Team GET STARTED Partner Only Trainings Partner Support FAQ > Gain Credentials Get Certification Vouchers

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Promote Hire and Learn About Your Benefits Your Business Train Staff AppExchange Partner Grow Your Manage Your Program Benefits Business Partnership and Benefits Get detailed information on all your partner benefits. Benefit Details: Get Started Discover the many partner program benefits we offer to support your as a Partner success in the Salesforce ecosystem. Learn all the ways we can help you design, develop, sell, and market your services, as well as service Business Leader and support your customers. How To Access: Head to the AppExchange Partner Program Benefits Page to learn Learn About Your Benefits about the benefits you can start using today to accelerate your growth. LEARN MORE Monitor Trailblazer Scorecard Benefits Overview Deck > Monitor Social Impact Partner Program Landing Page >

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Monitor Trailblazer Scorecard Promote Hire and Your Business Train Staff Program Overview and Trailblazer Dashboard Grow Your Manage Your Track progress on your Trailblazer score. Business Partnership and Benefits Benefit Details: Use this resource to check the current status of your Trailblazer score, which measures your progress across the pillars of Customer Success, Get Started Innovation, Growth and Lead/Social Impact. Work your way through as a Partner the four tiers of the program to access additional benefits in the Business Leader partner program. How To Access: Track and evaluate your Trailblazer Score quarterly in the Manage Learn About Your Benefits (New) tab of the Partner Community. Ensure your team has the Manage Partnership permissions in the Partner Community to view the Trailblazer Score dashboard. Individuals must have the Manage Partnership permissions in the Partner Community to view your Monitor Trailblazer Scorecard dashboard. Ask your company’s Partner Community Admin to visit here to grant permission access. Monitor Social Impact LEARN MORE View all Partner Program Benefits >

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Monitor Social Impact Promote Hire and Your Business Train Staff Social Impact Center and Lead Survey Grow Your Manage Your Business Partnership Quantify and publicize your social impact. and Benefits Benefit Details: This resource recognizes and inspires our partners’ strong social Get Started values. You have the opportunity to be awarded points in your as a Partner Trailblazer scores based on your social impact. As you earn more points, you can advance in levels and earn additional benefits. Business Leader How To Access: To earn points in your Trailblazer Scorecard for your social impact initiatives, complete this survey and share with us how your Learn About Your Benefits organization is leading. Head over to the Partner Community to learn about how partners are driving impact and how you can be recognized through the Monitor Trailblazer Scorecard Partner Program. GET STARTED Monitor Social Impact Lead Pillar eBook >

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Promote Hire and App Publishing Resources Your Business Train Staff ISV Onboarding Guide Grow Your Manage Your Learn the key steps to becoming an AppExchange ISV Business Partnership and Benefits Partner and deploying your app on AppExchange. Benefit Details: Learn the six key milestones on your AppExchange ISV Partner Journey. Get Started Whether you’ve already developed an app or are still in the idea stage, as a Partner we can help you navigate all phases of the onboarding process. Business Leader How To Access: Check out the ISV Onboarding Guide. App Publishing Resources LEARN MORE Explore Salesforce Partnership Become an AppExchange Partner (1 Pager) > AppExchange Partner Program Overview >

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Promote Hire and Explore Salesforce Partnership Your Business Train Staff Founder Course Curriculum Grow Your Manage Your Build your leadership style, explore business models, Business Partnership and Benefits and get to know the Salesforce ecosystem. Benefit Details: Using real-world scenarios and lessons, this interactive learning series Get Started explores the resources available in the partner ecosystem to help you as a Partner grow your organization. Business Leader How To Access: Sign in to Partner Learning Camp (PLC) with your partner credentials. App Publishing Resources ENROLL NOW Explore Salesforce Partnership Curriculum Guide >

Select Your Objective or Goal Choose your current objective and we’ll guide you to proven tools and resources to help you accomplish it. Hire and Utilize Benefits Train Staff and Tools Get Your Getting Started Apps Published as a Partner Alliances + Operations Product Promote Your Enablement Organization Manage Your Partnership

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Manage Your Partnership Hire and Hire and Utilize Benefits Train Staff Build Your Team Train Staff and Tools Salesforce Talent Alliance Connect to new candidates and build a diverse workforce. Get Your Apps Getting Started Published as a Partner Benefit Details: Build your skilled team and connect with a diverse talent pool of Salesforce talent. Salesforce Talent Alliance brings new talent into the ecosystem, building a diverse workforce that reflects society around Product Promote Your Enablement Organization the globe. Alliances + Operations How To Access: Join the Talent Alliance Build Your Team GET STARTED Get Certification Vouchers Take the Pledge to Build a Diverse Workplace > Track Your Hires > Join the Talent Alliance Chatter Group > Build a Strong Team Training Discounts Manage Trailblazer Score

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Manage Your Partnership Hire and Hire and Utilize Benefits Train Staff GeGet Ct Ceerrttiifificcaattiioon Vn Vououcchheerrss Train Staff and Tools Certification Vouchers Use testing vouchers to promote certification Get Your Apps Getting Started and showcase your expertise. Published as a Partner Benefit Details: Use this resource to obtain certification vouchers for your team to build your team’s technical expertise. Free vouchers are based on Product Promote Your your program tier. Enablement Organization Alliances + Operations How To Access: To request vouchers, go to Salesforce Help and select ‘Salesforce Partner Program Support’ as the case type. Build Your Team GET STARTED Get Certification Vouchers Partner Support FAQ > Build a Strong Team Training Discounts Manage Trailblazer Score

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Manage Your Partnership Hire and Hire and Utilize Benefits Train Staff Build a Strong Team Train Staff and Tools Hiring Manager Course Curriculum Get Your Apps Getting Started Published as a Partner Discover how to inspire employee development and long-term business value. Benefit Details: Product Promote Your This interactive learning series helps hiring managers develop a Enablement Organization diverse and inclusive workplace through real-world scenarios and lessons. Alliances + Operations How To Access: Sign in to Partner Learning Camp (PLC) with your partner credentials. Build Your Team ENROLL NOW Get Certification Vouchers Curriculum Guide > Build a Strong Team Training Discounts Manage Trailblazer Score

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Manage Your Partnership Hire and Hire and Utilize Benefits Train Staff Training Discounts Train Staff and Tools Training and Bulk Voucher Skill up your team with bulk voucher discounts. Get Your Apps Getting Started Published as a Partner Benefit Details: Take advantage of exclusive discounts on certification exams and instructor-led courses from the Trailhead Academy team. Product Promote Your Enablement Organization How To Access: View the details on how to request this discount in this guide. Alliances + Operations LEARN MORE Build Your Team Get Certification Vouchers Build a Strong Team Training Discounts Manage Trailblazer Score

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Manage Your Partnership Hire and Hire and Utilize Benefits Train Staff Manage Trailblazer Score Train Staff and Tools Credential Impact to Trailblazer Score Get Your Apps Getting Started Published as a Partner Level up your Trailblazer score. Benefit Details: Learn more about how to increase your Trailblazer Score, and what Product Promote Your impact your credentials have on your score overall. Enablement Organization Alliances + Operations How To Access: Ensure all individuals have logged into the Salesforce exam platform, WebAssessor, and linked their Trailhead exam results to your partner account. Many Trailhead credentials translate into points for your Free Marketing Resources annual Trailblazer Score. GET STARTED Get Certification Vouchers Co-Marketing Opportunities Enable Customers to Easily Try Your App Manage Trailblazer Score

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Manage Your Partnership Hire and Utilize Benefits Connect with Prospects Train Staff and Tools AppExchange Chat Connect to your listing visitors in real time. Get Your Apps Getting Started Publihed as a Partner Benefit Details: Chat allows you to connect with visitors to your AppExchange listings in real time. This paid offering enables live conversations with prospective customers. After purchase you can configure the chat app Product Promote Your to answer questions, gather contact information and capture leads. Enablement Organization Alliances + Operations How To Access: Submit a Partner Program case in Help & Training. SUBMIT A CASE Connect with Prospects Create a Listing Revenue Reporting Test App Security Learn About the Partner Program

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Manage Your Partnership Hire and Utilize Benefits Create a Listing Train Staff and Tools AppExchange Listing Get Your Apps Getting Started Quickly attract and engage new customers. Get Your Apps Publihed as a Partner Published Benefit Details: AppExchange is the cloud marketplace connecting our customers to our partner ecosystem, with ready-to-install solutions and consultants for every department and industry. Use this resource to showcase Product Promote Your your expertise and capabilities to potential customers. Enablement Organization Alliances + Operations How To Access: 1) Ensure you have listing access in the Partner Community. 2) Once you have access, head over to the Publishing tab on the Partner Community. Connect with Prospects 3) From there, you will see a button that says “Create Your First Listing.” 4) You will then be directed to fill out your listing information. For all ISV listings, you must have passed security review before going Create a Listing live with your listing on AppExchange. GET STARTED Revenue Reporting Test App Security Learn About the Partner Program

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Manage Your Partnership Hire and Utilize Benefits Revenue Reporting Train Staff and Tools Channel Order App Get Your Apps Getting Started Create, submit and track orders. Get Your Apps Publihed as a Partner Published Benefit Details: The Channel Order Application (COA) is the tool that our ISV Partners use in order to place customer orders and report sales to Salesforce. This allows Salesforce to track revenue sharing in accordance with Product Promote Your your Salesforce partnership agreement. Enablement Organization Alliances + Operations How To Access: To understand more about the Channel Order Application tool, permissions and processes, visit the COA page on Partner Community. Connect with Prospects GET STARTED Create a Listing Revenue Reporting Test App Security Learn About the Partner Program

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Manage Your Partnership Hire and Utilize Benefits Test App Security Train Staff and Tools Security Review Get Your Apps Getting Started Devise an app security strategy. Get Your Apps Publihed as a Partner Published Benefit Details: Conduct a comprehensive review of your app’s security. Our Product Security Team tests your product’s defenses against the attacks described on the Open Web Application Security Project list. Product Promote Your Enablement Organization How To Access: Alliances + Operations Ensure you’re prepared to pass security GET STARTED Connect with Prospects Take the AppExchange Security Review Trail > Create a Listing Revenue Reporting Test App Security Learn About the Partner Program

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Manage Your Partnership Hire and Utilize Benefits Learn About the Partner Program Train Staff and Tools ISV Partner Ops Curriculum Get Your Apps Getting Started Find out how to use AppExchange App Analytics, learn Get Your Apps Publihed as a Partner ISV contract requirements, and so much more. Published Benefit Details: This interactive curriculum is tailored specifically for ISV operations, with role-specific resources, expert guidance, case studies, and Product Promote Your Enablement Organization customer success stories. Alliances + Operations How To Access: Sign in to Partner Learning Camp (PLC) with your partner credentials. ENROLL NOW Connect with Prospects Curriculum Guide > Create a Listing Revenue Reporting Test App Security Learn About the Partner Program

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Manage Your Partnership Partner Only Trainings Hire and Utilize Benefits Train Staff and Tools Partner Learning Camp Access specialized learning opportunities. Get Your Apps Getting Started Benefit Details: Published as a Partner Use the Partner Learning Camp (PLC) to expand your capabilities to meet customer needs now and in the future. Designed for Salesforce partners, the PLC offers curricula for learning as well as hands-on events. Expand your product and industry knowledge, earn Navigator Product Promote Your Enablement Organization distinctions and drive customer success. Alliances + Operations How To Access: Visit Partner Learning Camp to get started. START LEARNING Partner Only Trainings Discover Product Innovations Sign up for Partner Learning Camp’s latest updates, including Gain Credentials Learning for Architects events, new curriculum and credentials > How To Use Partner Learning Camp > Technical Webinars Certification Management Join the Partner Learning Camp Chatter Group > Trailhead

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Manage Your Partnership Hire and Utilize Benefits Gain Credentials Train Staff and Tools Accredited Professional Expand your product and industry knowledge. Get Your Apps Getting Started Published as a Partner Benefit Details: The Accredited Professional credential is designed for Salesforce partners, in order to help you grow your product and industry knowledge, as well as earn distinctions in Salesforce Navigator. Use Product Promote Your this resource to help differentiate and demonstrate your expertise to Enablement Organization your customers. Alliances + Operations How To Access: Visit Partner Learning Camp to get started. Partner Only Trainings Discover Product Innovations LEARN MORE Gain Credentials Learning for Architects Accredited Professional Partner Community Page > Join the Accredited Professional Chatter Group > Technical Webinars Certification Management Trailhead

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Manage Your Partnership Hire and Utilize Benefits Technical Webinars Train Staff and Tools AppExchange Tech Talks Hear from Salesforce experts in this specialized video series. Get Your Apps Getting Started Published as a Partner Benefit Details: Learn about the latest partner and customer innovations via engaging demos, product roadmap overviews and interviews with technical experts. Product Promote Your Enablement Organization How To Access: Alliances + Operations Register for upcoming AppExchange Tech Talks. REGISTER NOW Partner Only Trainings Discover Product Innovations Gain Credentials Learning for Architects Technical Webinars Certification Management Trailhead

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Manage Your Partnership Hire and Utilize Benefits Discover Product Innovations Train Staff and Tools Release Notes Get cutting-edge product information. Get Your Apps Getting Started Published as a Partner Benefit Details: Release notes offer brief, high-level descriptions of enhancements and new product features. Find setup information, tips to help you get started, and best practices to ensure your continued success. Product Promote Your Enablement Organization How To Access: Alliances + Operations Visit Partner Learning Camp to get started. LEARN MORE Partner Only Trainings Discover Product Innovations Gain Credentials Learning for Architects Technical Webinars Certification Management Trailhead

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Manage Your Partnership Hire and Utilize Benefits Learning for Architects Train Staff and Tools Architect Success Learn to build multi-cloud solutions. Get Your Apps Getting Started Published as a Partner Benefit Details: Learn how to deliver multi-cloud solutions with confidence. This Partner Learning Camp curricula was designed by architects for Product architects, and covers three key domains: B2C Solution Architect, Promote Your Enablement Organization B2B Solution Architect and Enterprise Architect. The curricula also helps you prepare for the certification exams. Alliances + Operations How To Access: Visit Partner Learning Camp to get started. Partner Only Trainings Discover Product Innovations LEARN MORE Gain Credentials Learning for Architects Join the Architect Success Chatter Group > Technical Webinars Certification Management Trailhead

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Manage Your Partnership Hire and Utilize Benefits Certification Management Train Staff and Tools WebAssessor + Trailhead Link your accounts so your achievements help Get Your Apps Getting Started increase your org’s Trailblazer score. Published as a Partner Benefit Details: Boost your Trailblazer score by linking your WebAssessor and Trailhead Product accounts, and ensure you get credit for all your achievements. Promote Your Enablement Organization How To Access: Alliances + Operations Log into your WebAssessor account. Click ‘Edit Profile’ and Confirm company name is correct and the individual is enrolled as ‘SFDC Partner’. GET STARTED Partner Only Trainings Discover Product Innovations Gain Credentials Learning for Architects Technical Webinars Certification Management Trailhead

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Manage Your Partnership Hire and Utilize Benefits Trailhead Train Staff and Tools Trailhead Access our core learning resource. Get Your Apps Getting Started Published as a Partner Benefit Details: Trailhead is the key Salesforce learning resources for you and your team, containing courses to get you up to speed on both the hard and soft skills necessary to succeed in the Salesforce ecosystem. Product Promote Your Enablement Organization How To Access: Alliances + Operations Visit Trailhead to get started. GET STARTED Partner Only Trainings Discover Product Innovations Gain Credentials Learning for Architects Technical Webinars Certification Management Trailhead

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Manage Your Partnership Manage Your Business Org Hire and Utilize Benefits Train Staff and Tools Partner Business Org Access the tools you need to run your business. Get Your Apps Getting Started Published as a Partner Benefit Details: This resource provides access to an AppExchange Business Org production environment with AppExchange tools and two licenses of Enterprise Edition Sales Cloud. Product Promote Your Enablement Organization How To Access: Business Leader Submit a Partner Program case in Help & Training. GET STARTED Manage Your Business Org Monitor Trailblazer Scorecard Monitor Social Impact Access Support

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Manage Your Manage Your Partnership Partnership Monitor Trailblazer Scorecard Hire and Utilize Benefits Train Staff and Tools The AppExchange Trailblazer Scorecard Get Your Apps Getting Started Published as a Partner Review and analyze your Trailblazer Score to track progress of your partnership. Benefit Details: Check the current status of your Trailblazer score, which measures Product Promote Your Enablement Organization your progress across the pillars of Customer Success, Innovation, Growth and Lead/Social Impact. Work your way through all four tiers Business Leader to access additional benefits in the partner program. How To Access: The AppExchange Partner Trailblazer Score is calculated quarterly and Manage Your Business Org you are notified via email of your new score and tier on a quarterly- basis. To access your score today, you view your score in the Partner Community Trailblazer Score Console. Monitor Trailblazer Scorecard LEARN MORE Monitor Social Impact Trailblazer Scorecard Infographic > Access Support

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Manage Your Manage Your Partnership Partnership Monitor Social Impact Hire and Utilize Benefits Train Staff and Tools Social Impact Center and Lead Survey Get Your Apps Getting Started Quantify and publicize your social impact. Published as a Partner Benefit Details: This resource recognizes and inspires our partners’ strong social values. You have the opportunity to be awarded points in your Product Promote Your Trailblazer scores based on your social impact. As you earn more Enablement Organization points, you can advance in levels and earn additional benefits. Business Leader How To Access: To earn points in your Trailblazer Scorecard for your social impact initiatives, complete this survey and share with us how your Manage Your Business Org organization is leading. Head over to the Partner Community to learn about how partners are driving impact and how you can be regonized through the Partner Monitor Trailblazer Scorecard Program. GET STARTED Monitor Social Impact Lead Pillar eBook > Access Support

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Manage Your Manage Your Partnership Partnership Access Support Hire and Utilize Benefits Train Staff and Tools Help & Training Community Quickly find the right support to help you problem-solve. Get Your Apps Getting Started Published as a Partner Benefit Details: Reach out to experts who can answer your program and technical questions. Product Promote Your Enablement Organization How To Access: Step one: Confirm you have a TrailBlazer ID. This is needed to log Business Leader and manage cases in Salesforce Help. Learn how to confirm your TrailBlazer ID here. Step two: Check out Salesforce Help. Manage Your Business Org LEARN MORE Monitor Trailblazer Scorecard Partner FAQ > Monitor Social Impact Access Support

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Manage Your Partnership Hire and Utilize Benefits Utilize a Demo Org Train Staff and Tools Demo Station for Partners Simplify your app development with demo Get Your Apps Getting Started tools and high-performance testing. Published as a Partner Benefit Details: Use this resource to complete high-performance testing for large data sets. This Org allows testing of millions of records with thousands of Product Promote Your concurrent users. Enablement Organization How To Access: Alliances + Operations To request orgs, submit a Partner Program case in Help & Training. GET STARTED Utilize a Demo Org Access Your Partner Benefits Network with Peers

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Manage Your Partnership Hire and Utilize Benefits Access Your Partner Benefits Train Staff and Tools ISV Partner Program & Benefits Get detailed information on all your partner benefits. Get Your Apps Getting Started Published as a Partner Benefit Details: Discover the ISV partner program benefits we offer to support your success in the Salesforce ecosystem. Learn how we can help you design, develop, sell and market your services, as well as service and Product Promote Your Enablement Organization support your customers. Alliances + Operations How To Access: Head to the AppExchange Partner Program Benefits Page to learn about the benefits you can start using today to accelerate your growth. Utilize a Demo Org LEARN MORE Access Your Partner Benefits Network with Peers

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Manage Your Partnership Network with Peers Hire and Utilize Benefits Train Staff and Tools Partner Advisory Board Connect with Salesforce and your peers to share best Get Your Apps Getting Started practices and product, industry, or program feedback. Published as a Partner Benefit Details: Use this resource to provide feedback on programs and product solutions to meet industry demands. Advisory Boards provide an Product Promote Your open forum for partners to share information with Salesforce product Enablement Organization and industry leaders. Alliances + Operations How To Access: When a new Partner Advisory Board is formed or when new members are elected to an existing board, partners can apply for the opportuni- Utilize a Demo Org ty to join a PAB. Keep an eye out for the call for new partner members i artner Community News Articles and the Partner Newsflash. n P To learn more about the partner commitment and which Advisory Access Your Partner Benefits Boards exist, check out the Partner Community. LEARN MORE Network with Peers Partner Advisory Board FAQ >

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Manage Your Partnership New Partner Learning Hire and Utilize Benefits Train Staff and Tools Accelerate for ISVs Grow your business with customized Salesforce support. Get Your Apps Getting Started Published as a Partner Benefit Details: The Accelerate course will provide the insights and support you need to strategically align with Salesforce and grow with AppExchange. Product Promote Your How To Access: Enablement Organization Learn more about upcoming cohort programs on the Salesforce Alliances + Operations Accelerate landing page. CLICK HERE New Partner Learning Explore Salesforce Partnership Go-to-Market with Your App App Publishing Resources

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Manage Your Partnership Hire and Utilize Benefits Explore Salesforce Partnership Train Staff and Tools Founder Course Curriculum Build your leadership style, explore business models, Get Your Apps Getting Started Published as a Partner and get to know the Salesforce ecosystem. Benefit Details: Through real-world scenarios and lessons, this interactive learning series explores the partner ecosystem’s resources to help you grow Product Promote Your Enablement Organization your organization. Alliances + Operations How To Access: Sign in to Partner Learning Camp (PLC) and search ‘Founder’ in the browse catalog. New Partner Learning GET STARTED Explore Salesforce Partnership Curriculum Guide > Go-to-Market with Your App App Publishing Resources

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Manage Your Partnership Go-to-Market with Your App Hire and Utilize Benefits Train Staff and Tools ISV Go-to-Market Guide Learn the process of going to market Get Your Apps Getting Started with your AppExchange app. Published as a Partner Benefit Details: Use this e-book as a guide through the process of taking your product to market on the AppExchange. We document every step and stage in Product Promote Your your journey from a great App idea to a successful App launch. Enablement Organization How To Access: Alliances + Operations Check out the ISV Go-To-Market Guide Today. GET STARTED New Partner Learning Explore Salesforce Partnership Go-to-Market with Your App App Publishing Resources

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Manage Your Partnership Hire and Utilize Benefits App Publishing Resources Train Staff and Tools ISV Onboarding Guide Learn the key steps to becoming an AppExchange ISV Get Your Apps Getting Started Published as a Partner Partner and deploying your app on AppExchange. Benefit Details: Learn the six key milestones on your AppExchange ISV Partner Journey. Whether you’ve already developed an App or are still in the idea stage, Product Promote Your Enablement Organization we can help you navigate each phase of the onboarding process. Alliances + Operations How To Access: Check out the ISV Onboarding Guide LEARN MORE New Partner Learning Explore Salesforce Partnership Become an AppExchange Partner (1 Pager) > AppExchange Partner Program Overview > Go-to-Market with Your App App Publishing Resources

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Manage Your Partnership Hire and Utilize Benefits Promote Your AppExchange Listing Train Staff and Tools AppExchange Marketing Program (AMP) Get Your Apps Getting Started Published as a Partner Create co-branded marketing content with turnkey marketing opportunities. Benefit Details: Product Promote Your The App Exchange Marketing Program (AMP) helps you utilize Enablement Organization co-marketing opportunities with Salesforce. Use this turnkey paid program, in concert with your own marketing, to promote your Alliances + Operations solution to Salesforce customers, employees and influencers. How To Access: Promote Your AppExchange Listing Learn about the value of AppExchange Marketing Program and the array of paid offerings to help you drive app demand. Partnership Promotion GET STARTED Advance Your Digital Marketing Skills Free Marketing Resources Salesforce Trademark Usage

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Manage Your Partnership Partnership Promotion Hire and Utilize Benefits Train Staff and Tools Branding Guidelines and Partnership Badges Get Your Apps Getting Started Published as a Partner Leverage the power of your partnership to promote your organization. Benefit Details: Promote Your Product Use this resource to clarify some of your brand protection responsibilities Enablement Organization and leverage the many benefits of the partner ecosystem, without negatively impacting Salesforce brand. Alliances + Operations How To Access: View and download the resources on the Partner Community Promote Your AppExchange Listing START LEARNING Partnership Promotion View all Branding details > View the Brand Guidelines > Advance Your Digital Marketing Skills Download Partner Program Badges> Download Pledge 1% Badges > Free Marketing Resources Salesforce Trademark Usage

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Manage Your Partnership Advance Your Digital Marketing Skills Hire and Utilize Benefits Train Staff and Tools Digital Marketing Curriculum Grow your digital marketing skills to drive customer engagement. Get Your Apps Getting Started Published as a Partner Benefit Details: This curriculum is designed to get you up to speed on the latest digital marketing topics, offering marketing expertise to grow your Promote Your business. This 10-part digital marketing course covers topics such as: Product Enablement Organization basic B2B marketing principles and go-to market strategies, media and marketing channels, fundamentals of data and the marketing Alliances + Operations technology stack. How To Access: Visit Partner Learning Camp to access the course. Promote Your AppExchange Listing START LEARNING Partnership Promotion Learn more about Digital Marketing Program > Advance Your Digital Marketing Skills Get your Digital Marketing Program questions answered > Join the Digital Marketing Program Chatter Group > Free Marketing Resources Salesforce Trademark Usage

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Manage Your Partnership Hire and Utilize Benefits Free Marketing Resources Train Staff and Tools Partner Marketing Center Utilize our templates and guides to position Get Your Apps Getting Started Salesforce products and grow your business. Published as a Partner Benefit Details: In the Partner Marketing Center you can access pre-built marketing Promote Your content optimized for your business, including email campaigns, Product Enablement Organization social media posts, marketing guides, call scripts and more. Alliances + Operations How To Access: Easy to install app integrates into your Sales Cloud instance. Download the app from the AppExchange. Promote Your AppExchange Listing GET STARTED Partnership Promotion Learn More About Partner Marketing Center > Training on Partner Marketing Center in Partner Learning Camp > Advance Your Digital Marketing Skills Join the Partner Marketing Center Chatter Group > Free Marketing Resources Salesforce Trademark Usage

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Manage Your Partnership Hire and Utilize Benefits Salesforce Trademark Usage Train Staff and Tools Google Ads Leverage the power of the Salesforce Get Your Apps Getting Started brand in your Google Ads. Published as a Partner Benefit Details: As an ISV you can take advantage of this benefit to help you promote Salesforce products and solutions on Google, YouTube and in other Product Promote Your online advertising locations. Use ads incorporating the Salesforce Enablement Organization trademark to help you attract new customers. Alliances + Operations How To Access: Please log a Benefits & Tools case via the Partner community confirming that you are an ISV and include your google ad ID. Please Promote Your AppExchange Listing ensure that the ID you provide is the master ID, not a sub-account ID. GET STARTED Partnership Promotion Google Ads Benefits One Pager > Advance Your Digital Marketing Skills Free Marketing Resources Salesforce Trademark Usage

Select Your Objective or Goal Choose your current objective and we’ll guide you to proven tools and resources to help you accomplish it. App Customer Development Solution Tools Tools Salesforce Technical Certification Technology Marketing and Training Tools Tools

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App Customer Learning for Architects Development Solution Tools Tools Architect Success Salesforce Certification Learn to build multi-cloud solutions. Technology and Training Tools Tools Benefit Details: Discover how to deliver multi-cloud solutions withconfidence. This Partner Learning Camp curricula was designed by architects for architects, and covers three key domains: B2C SolutionArchitect, B2B Solution Architect and Enterprise Architect. The curricula also helps you Technical prepare for the certification exams. You will have access to a valuable collection of assets that you can browse to find the content relevant to your role. How To Access: Learning for Architects Visit Partner Learning Camp to get started. GET STARTED Join the Architect Success Chatter Group >

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App Customer Test App Security Development Solution Tools Tools Security Review Salesforce Certification Devise an app security strategy. Technology and Training Tools Tools Benefit Details: Conduct a comprehensive review of your app’s security. Our Product Security Team tests your product’s defenses against the attacks described on the Open Web Application Security Project list. Technical How To Access: Ensure you’re prepared to pass security GET STARTED Test App Security Take the AppExchange Security Review Trail > Free Customer Trials Test Your App Create App Build Strategy

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App Customer Free Customer Trials Development Solution Tools Tools Trialforce Salesforce Certification Seamlessly deliver free trials to your customers and prospects. Technology and Training Tools Tools Benefit Details: Give customers and prospects free trial access to your product. Configure your commercial app to your exact specifications, including relevant sample data, and use your company’s branding to customize its look and feel. Technical How To Access: Head to the Trialforce page on the Salesforce Partner Community Test App Security LEARN MORE Free Customer Trials Take the AppExchange App Trial Management Trail > Book a free 1:1 Platform Expert Consultation > Test Your App Join the AppExchange & ISV Technical Enablement Chatter Group > Create App Build Strategy

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Test Your App App Customer Development Solution Tools Tools Enterprise Scale Testing for Partners Salesforce Certification Technology and Training Ensure your app is scalable with high-performance testing. Tools Tools Benefit Details: Testing for scale is a critical step in the process of launching a successful app or solution when the potential customers include large enterprises. Effective testing requires a suite of tools and techniques to ensure that Technical your app or solution will be able to scale to demand. These include: • Large Data Volume (LDV) Orgs • Test Data Creation Tools • Bulk Data Load Tools Test App Security • Load Generators • Visualization Tools How To Access: Free Customer Trials Learn more about Enterprise Scale Testing for Partners on the Salesforce Partner Community. Test Your App GET STARTED Create App Build StrategyCreate App Build Security

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App Customer Create App Build Strategy Development Solution Tools Tools Create App Build Strategy Salesforce Certification Uncover how to progress from having Technology and Training an idea to building a thriving app. Tools Tools Benefit Details: Use this resource to define your App Strategy and get ready to launch on the AppExchange. Learn more about the Partner Program, interact with the Partner Community and get familiar with your Technical Partner Business Org. How To Access: To learn more, take the App Build Strategy trail on Trailhead. Test App Security START LEARNING Free Customer Trials Test Your App Create App Build Strategy

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Consult an Expert App Development Customer Tools Solution Tools Platform Expert Consultations Accelerate your product roadmap strategy and development Salesforce Certification efforts with a 1:1 Consult with a Platform Expert. Technology and Training Tools Tools Benefit Details: Schedule free consultations with platform experts to help you make best use of key technologies like Slack, Einstein, Salesforce AWS, Commerce Cloud, Marketing Cloud, Packaging and Licensing, and more. Technical How To Access: Learn how to book a free Platform Expert Consultation today. Consult an Expert Connect with Developers GET STARTED Access Demo Orgs Technical Updates Marketing Cloud Demo Org Access Support

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App Customer Access Demo Orgs Development Solution Tools Tools Demo Station for Partners Salesforce Certification Deliver great demos to your customers and prospects. Technology and Training Tools Tools Benefit Details: Pre-configured demos are a great way for partners to get hands-on with fully functioning products and learn more about how the products work and how they can extend and customize them. Demo environments for your use include Industry Cloud Demos, Technical B2B Commerce Demos, Pardot, and more. How To Access: Learn how to access demos and where to find the best demo resources Consult an Expert Connect with Developers on this Partner Community page. LEARN MORE Access Demo Orgs Technical Updates Marketing Cloud Demo Org Access Support

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App Customer Marketing Cloud Demo Org Development Solution Tools Tools Marketing Cloud Demo Org Salesforce Certification Build your marketing cloud capabilities with demo orgs. Technology and Training Tools Tools Benefit Details: Use a demo org and develop your marketing cloud application for training, development and customer demos. How To Access: Technical To request a Demo environment for Marketing Cloud, go to Salesforce Help to open a ticket and select ‘Salesforce Partner Program Support’ as the case type. Consult an Expert Connect with Developers GET STARTED Access Demo Orgs Technical Updates Marketing Cloud Demo Org Access Support

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App Customer Connect with Developers Development Solution Tools Tools Developer Center Salesforce Certification Connect with our community of development experts Technology and Training Tools Tools Benefit Details: Get advice and updates directly from the experts to enhance your solution development. How To Access: Technical Navigate to the site below to access all developer resources including documentation, knowledge articles, videos, and more. LEARN MORE Consult an Expert Connect with Developers Access Demo Orgs Technical Updates Marketing Cloud Demo Org Access Support

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App Customer Technical Updates Development Solution Tools Tools ISV Technical Success Center Salesforce Certification Get the latest updates from our technical team. Technology and Training Tools Tools Benefit Details: Access key announcements and upcoming pilots. This is also the starting place to engage your partner-peers with questions and share best practices. Technical How To Access: View the Technical Success Center on the Partner Community. LEARN MORE Consult an Expert Connect with Developers Access Demo Orgs Technical Updates Marketing Cloud Demo Org Access Support

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App Customer Access Support Development Solution Tools Tools Help & Training Community Salesforce Certification Quickly find the right support expert to help you problem-solve. Technology and Training Tools Tools Benefit Details: Reach out to experts who can answer your program and technical questions. How To Access: Technical Step one: Confirm you have a Trailblazer ID. This is needed to log and manage cases in Salesforce Help. Step two: Check out Salesforce Help. Consult an Expert Connect with Developers GET STARTED Access Demo Orgs Technical Updates Partner FAQ > Join the AppExchange & ISV Technical Enablement Partner Marketing Cloud Demo Org Access Support Community Chatter Group >

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Partner Only Trainings App Development Customer Tools Solution Tools Partner Learning Camp Access specialized learning opportunities. Salesforce Certification Technology and Training Benefit Details: Tools Tools Use the Partner Learning Camp (PLC) to expand your capabilities to meet customer needs now and in the future. Designed for Salesforce partners, the PLC offers curricula for learning as well as hands-on events. Expand your product and industry knowledge, earn Navigator distinctions and drive customer success. Technical How To Access: Visit Partner Learning Camp to get started. Partner Only Trainings START LEARNING Get Certification Vouchers Sign up for Partner Learning Camp’s latest updates, including events, new curriculum and credentials > How To Use Partner Learning Camp > Discover Product Innovations Join the Partner Learning Camp Chatter Group > Gain Customer-Facing Skills Certification and Training

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App Get Certification Vouchers Development Customer Tools Solution Tools Certification Vouchers Salesforce Certification Use testing vouchers to promote certification Technology and Training and showcase your expertise. Tools Tools Benefit Details: Use this resource to obtain certification vouchers for your team to build your team’s technical expertise. Free vouchers are based on your program tier. Technical How To Access: To request vouchers, go to Salesforce Help and select ‘Salesforce Partner Program Support’ as the case type. Partner Only Trainings GET STARTED Get Certification Vouchers Partner Support FAQ > Discover Product Innovations Gain Customer-Facing Skills Certification and Training

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App Discover Product Innovations Development Customer Tools Solution Tools Release Notes Salesforce Certification Get cutting-edge product information Technology and Training Tools Tools Benefit Details: You’ve built your app on the Salesforce Platform and that means that your customers benefit not only from your product improvements but also from ours. Keep up with the latest enhancements to make sure you’re taking advantage of all the features and functions that make Technical sense for you and your customers. How To Access: Review Release Notes on the Partner Community. Partner Only Trainings GET STARTED Get Certification Vouchers Partner Community page > Join the Chatter Group > Discover Product Innovations Gain Customer-Facing Skills Certification and Training

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App Gain Customer-Facing Skills Development Customer Tools Solution Tools Success Manager Curriculum Salesforce Certification Boost important customer-facing skills. Technology and Training Tools Tools Benefit Details: Whether you’re a success manager, engagement manager, practice lead, or consultant, this interactive learning series focuses on developing your skills in customer-facing activities, including building lasting customer relationships, driving solution adoption, and expanding Technical Salesforce solutions across customer organizations. How To Access: Sign in to Partner Learning Camp (PLC) with your partner credentials. Partner Only Trainings ENROLL NOW Get Certification Vouchers View the Curriculum Guide > Discover Product Innovations Gain Customer-Facing Skills Certification and Training

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App Customer Certification and Training Development Solution Tools Tools Technical Training Events Salesforce Certification Get credit for your team’s achievements Technology and Training Tools Tools Benefit Details: Stay on the cutting edge of Salesforce partner technology with our AppExchange Tech Talk series. Learn the latest partner and customer innovation through engaging demos, product roadmap overviews, and interviews with technical experts. These programs are suited for Consulting and/or AppExchange (ISV) partners in a technical role, Technical including CTO, developer, architect, and more. Tune in or catch the replays! How To Access: Partner Only Trainings Log into your WebAssessor account, Click ‘Edit Profile’ and Confirm company name is correct and the individual is enrolled as ‘SFDC Partner’. Get Certification Vouchers GET STARTED Discover Product Innovations Gain Customer-Facing Skills Certification and Training

What’s Your Role? Choose the reseller role that aligns to your tasks today. Build brand awareness Marketing and drive demand through Manage your organization’s marketing activities. relationship with Salesforce. Marketing Director/Manager • CMO Alliances Director/Manager • Sales • • Partner Marketing Partner Account Manager • Practice Lead • Strategic Alliances Alliances + Operations Business Leader Oversee company strategy and your relationship with Salesforce, drive revenue growth. Managing Partner • CXO, President • Sales Consultant + Technical Drive customer success by demonstrating or implementing Salesforce technology. Architect • Consultant • Solution Engineer

Select Your Objective or Goal Choose your current objective and we’ll guide you to proven tools and resources to help you accomplish it. Boost Your Drive Marketing Demand Strategy Build Brand Marketing Leverage the Awareness Salesforce Brand

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Advance Your Digital Marketing Skills Boost Your Drive Marketing Demand Strategy Digital Marketing Curriculum Grow your digital marketing skills to Build Brand Leverage the drive customer engagement. Awareness Salesforce Brand Benefit Details: This curriculum is designed to get you up to speed on the latest digital marketing topics, offering marketing expertise to grow your business. This 10-part digital marketing course covers topics such as: basic B2B marketing principles and go-to market strategies, media and marketing Marketing channels, fundamentals of data and the marketing technology stack. How To Access: Visit Partner Learning Camp to access the course. Advance Your Digital Marketing Skills START LEARNING Improve Your Marketing Campaigns Learn more about Digital Marketing Program > Get your Digital Marketing Program questions answered > Join the Chatter Group >

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Boost Your Drive Improve Your Marketing Campaigns Marketing Demand Strategy Partner Marketing Build Brand Leverage the Center Curriculum Awareness Salesforce Brand Learn how to use our dedicated Partner Marketing Center to position and grow your Salesforce business. Benefit Details: This curriculum teaches you how to use the Partner Marketing Center and deploy integrated campaigns for your customers. Access step by Marketing step guides and demos. How To Access: Take the course in Partner Learning Camp Advance Your Digital Marketing Skills START LEARNING Improve Your Marketing Campaigns Join the Chatter Group >

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Partnership Promotion Boost Your Marketing Drive Strategy Demand Branding Guidelines and Partnership Badges Build Brand Leverage the Awareness Salesforce Leverage the power of your partnership to Brand promote your organization. Benefit Details: Our Branding Guidelines clarify the ways you can and cannot use the Salesforce brand in your marketing. Use these guidelines to learn how you can leverage the many benefits of the partner ecosystem, while Marketing adhering to all Salesforce brand guidelines. How To Access: View and download the resources on the Partner Community. Partnership Promotion GET STARTED Get PR Guidelines View all Branding details > View the Brand Guidelines > Find a Cloud Reseller Download Pledge 1% Badges > Download Cloud Reseller Badges >

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Boost Your Drive Get PR Guidelines Marketing Demand Strategy Partner Public Relations Learn about opportunities to leverage the Build Brand Leverage the Awareness Salesforce Salesforce brand in your communications. Brand Benefit Details: Learn how to use the Salesforce brand in your PR materials. Access helpful templates, as well as a submission form to have your materials reviewed for compliance. Marketing How To Access: View PR templates and guidelines in the Partner Community. VIEW TEMPLATES Partnership Promotion View the PR guidelines > Get PR Guidelines Submit a Press Release for approval > Find a Cloud Reseller

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Boost Your Drive Find a Cloud Reseller Marketing Demand Strategy AppExchange Listing Build Brand Leverage the Quickly attract and drive customer demand for your app. Awareness Salesforce Brand Benefit Details: This resource enables you to share with customers in indirect markets your expertise and details. How To Access: Marketing If you have an existing listing and want to make edits reach out to your Partner Marketing Manager. To submit your listing or create a listing you must first accept the Partnership Promotion SPMRA and then complete this form. GET STARTED Get PR Guidelines Find a Cloud Reseller

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Boost Your Drive Improve Your Marketing Marketing Demand Strategy Market Development Build Brand Leverage the Funds (MDF) Awareness Salesforce Brand Access funds to help fuel your Salesforce marketing plans and activities. Benefit Details: Use this benefit to request funds that will help drive your marketing activities. Marketing How To Access: Market Development Funds Submission Form Drive Demand through Dedicated Marketing Funds GET STARTED Free Marketing Resources MDF Overview and Process > Salesforce Trademark Usage

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Boost Your Drive Free Marketing Resources Marketing Demand Strategy Partner Marketing Center Utilize our templates and guides to position Build Brand Leverage the Awareness Salesforce Salesforce products and grow your business. Brand Benefit Details: In the Partner Marketing Center you can access pre-built marketing content optimized for your business, including email campaigns, social media posts, marketing guides, call scripts and more. Marketing How To Access: Easy to install app integrates into your Sales Cloud instance. Download the app from the AppExchange. Drive Demand through Dedicated Marketing Funds GET STARTED Free Marketing Resources Learn More About Partner Marketing Center > Training on Partner Marketing Center in Partner Learning Camp > Salesforce Trademark Usage Join the Partner Marketing Center Chatter Group >

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Boost Your Drive Salesforce Trademark Usage Marketing Demand Strategy Google Ads Leverage the power of the Salesforce Build Brand Leverage the Awareness Salesforce brand in your Google Ads. Brand Benefit Details: Summit consulting partners can take advantage of this benefit to help promote Salesforce products and solutions on Google, YouTube and in other online advertising locations. Use ads incorporating the Salesforce trademark to help you attract new customers. Marketing How To Access: Please log a Benefits & Tools case via the Partner Community confirming that you are a Consulting partner and include your Google Drive Demand through Dedicated ad master ID. Marketing Funds GET STARTED Free Marketing Resources Google Ads Benefit One Pager > Salesforce Trademark Usage

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Boost Your Drive Co-Market with Salesforce Marketing Demand Strategy Reseller Localized Co-branded Build Brand Leverage the Advertising Assets Awareness Salesforce Brand Access assets to help drive awareness in your local markets. Benefit Details: Take advantage of localized Salesforce co-branded advertising assets in a variety of formats including digital, print and out-of-home. Use these materials to drive awareness in your local markets. Marketing Customize these pre-approved assets with your own logo and a unique call to action. How To Access: Co-Market with Salesforce To learn more and request the assets speak to your Salesforce Partner Marketing Manager.

Select Your Objective or Goal Choose your current objective and we’ll guide you to proven tools and resources to help you accomplish it. Promote Hire and Your Business Train Staff Grow Your Business Leader Manage Your Business Partnership and Benefits Get Started as a Partner

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Hire and Hire and Promote Train Staff Train Staff Free Marketing Resources Your Business Partner Marketing Center Grow Your Manage Your Utilize our templates and guides to position Business Partnership and Benefits Salesforce products and grow your business. Benefit Details: Access pre-built marketing content for your business, including email Get Started campaigns, social media posts, marketing guides, call scripts and as a Partner more. Business Leader How To Access: Easy to install app integrates into your Sales Cloud instance. Download the app from the AppExchange. Free Marketing Resources GET STARTED Advance Your Digital Marketing Skills Learn More About Partner Marketing Center > Training on How to Use Partner Marketing Center > Supporting You In Your Marketing Activities Join the Partner Marketing Center Chatter Group >

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Hire and Hire and Advance Your Digital Marketing Skills Promote Train Staff Train Staff Your Business Digital Marketing Curriculum Grow your digital marketing skills to Grow Your Manage Your Business Partnership drive customer engagement. and Benefits Benefit Details: This curriculum is designed to get you up to speed on the latest digital marketing topics, offering marketing expertise to grow your Get Started as a Partner business. This 10-part digital marketing course covers topics such as: basic B2B marketing principles and go-to market strategies, media Business Leader and marketing channels, fundamentals of data and the marketing technology stack. How To Access: Free Marketing Resources Take Digital Marketing Curriculum in Partner Learning Camp START LEARNING Advance Your Digital Marketing Skills Learn more about Digital Marketing Program > Supporting You In Your Marketing Activities Get your Digital Marketing Program questions answered > Join the Partner Marketing Center Chatter Group >

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Hire and Hire and Promote Train Staff Train Staff Support You in Your Marketing Activities Your Business Brand Awareness and Market Grow Your Manage Your Development Funds (MDF) Business Partnership and Benefits Exclusive benefits available only for Cloud resellers to help drive awareness and demand. Benefit Details: Get Started as a Partner These benefits enable you to reach your customers and drive awareness and demand in your local markets. Offerings include Business Leader access to co-branded localized advertising assets and brand awareness and Market Development Funds. How To Access: Free Marketing Resources To learn more access the Reseller Marketing Toolkit or speak to your Salesforce Partner Marketing Manager. Advance Your Digital Marketing Skills EMEA/LATAM > APAC > Supporting You in Your Marketing Activities

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Promote Hire and Give Feedback and Network Your Business Train Staff Partner Advisory Board Grow Your Manage Your Connect with Salesforce and your peers to share best Business Partnership practices and product, industry, or program feedback. and Benefits Benefit Details: Use this resource to provide feedback on programs and product Get Started solutions to meet industry demands. Advisory Boards provide an as a Partner open forum for partners to share information with Salesforce product and industry leaders. Business Leader How To Access: When a new Partner Advisory Board is formed or when new members are elected to an existing board, partners can apply for the opportuni- Give Feedback and Network ty to join a PAB. Keep an eye out for the call for new partner members i artner Community News Articles and the Partner Newsflash. n P To learn more about the partner commitment and which Advisory Sell with Salesforce Boards exist, check out the Partner Community. LEARN MORE Partner Advisory Board FAQ >

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Promote Hire and Sell with Salesforce Your Business Train Staff Sales Readiness Curriculum Grow Your Manage Your Access specialized selling courses. Business Partnership and Benefits Benefit Details: Follow this curriculum to get insider information on selling with Salesforce. Quickly learn to grow your business and attract your Get Started ideal customer. as a Partner Business Leader How To Access: Visit Partner Learning Camp to get started GET STARTED Give Feedback and Network Sell with Salesforce

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Promote Hire and Build Your Team Your Business Train Staff Salesforce Talent Alliance Grow Your Manage Your Connect to new candidates and build a diverse workforce. Business Partnership and Benefits Benefit Details: Build your skilled team and connect with a diverse talent pool of Salesforce talent. Salesforce Talent Alliance brings new talent into the Get Started ecosystem, building a diverse workforce that reflects society around as a Partner the globe. Business Leader How To Access: Join the Talent Alliance Build Your Team GET STARTED Partner Only Trainings Take the Pledge to Build a Diverse Workplace > Track Your Hires > Gain Credentials Join the Talent Alliance Chatter Group > Get Certification Vouchers

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Partner Only Trainings Promote Hire and Your Business Train Staff Partner Learning Camp Access specialized learning opportunities. Grow Your Manage Your Business Partnership and Benefits Benefit Details: Use the Partner Learning Camp (PLC) to expand your capabilities to meet customer needs now and in the future. Designed for Salesforce partners, the PLC offers curricula for learning as well as hands-on Get Started events. Expand your product and industry knowledge, earn Navigator as a Partner distinctions and drive customer success. Business Leader How To Access: Visit Partner Learning Camp to get started. Build Your Team START LEARNING Partner Only Trainings Sign up for Partner Learning Camp’s latest updates, including events, new curriculum and credentials > How To Use Partner Learning Camp > Gain Credentials Join the Partner Learning Camp Chatter Group > Get Certification Vouchers

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Promote Hire and Gain Credentials Your Business Train Staff Accredited Professional Grow Your Manage Your Increase your product and industry knowledge. Business Partnership and Benefits Benefit Details: The Accredited Professional credential is designed for Salesforce partners, in order to help you grow your product and industry Get Started knowledge. Use this resource to help differentiate and demonstrate as a Partner your expertise to your customers. Business Leader How To Access: Visit Partner Learning Camp to get started. Build Your Team LEARN MORE Partner Only Trainings Partner Community Page > Join the Accredited Professional Chatter Group > Gain Credentials Get Certification Vouchers

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Promote Hire and Get Certification Vouchers Your Business Train Staff Certification Vouchers Grow Your Manage Your Use testing vouchers to promote certification Business Partnership and Benefits and build your team’s expertise. Benefit Details: Use this resource to obtain certification vouchers for your team to Get Started build your team’s technical expertise. Free vouchers are based on as a Partner your program tier. Business Leader How To Access: To request vouchers, go to Salesforce Help and select ‘Salesforce Partner Program Support’ as the case type. Build Your Team GET STARTED Partner Only Trainings Partner Support FAQ > Gain Credentials Get Certification Vouchers

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Promote Hire and Learn About Your Benefits Your Business Train Staff Cloud Reseller Partner Grow Your Manage Your Program Benefits Business Partnership and Benefits Get detailed information on all your partner benefits. Benefit Details: Get Started Discover the consulting partner program benefits we offer to support as a Partner your success in the Salesforce ecosystem. Learn all the ways we can help you design, develop, sell and market your services, as well as Business Leader service and support your customers. How To Access: Head to the Cloud Reseller Partner Program Benefits Page to learn Learn About Your Benefits about the benefits you can start using today to accelerate your growth. LEARN MORE

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Promote Hire and Explore Salesforce Partnership Your Business Train Staff Founder Course Curriculum Grow Your Manage Your Build your leadership style, explore business models, Business Partnership and Benefits and get to know the Salesforce ecosystem. Benefit Details: Through real-world scenarios and lessons, this interactive learning Get Started series explores the partner ecosystem’s resources to help founders as a Partner grow their organizations. Business Leader How To Access: Sign in to Partner Learning Camp (PLC) with your partner credentials. Explore Salesforce Partnership ENROLL NOW Curriculum Guide >

Select Your Objective or Goal Choose your current objective and we’ll guide you to proven tools and resources to help you accomplish it. Hire and Utilize Benefits Train Staff and Tools Get Your Getting Started Apps Published as a Partner Alliances + Operations Product Promote Your Enablement Organization Manage Your Partnership

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Manage Your Partnership Hire and Hire and Utilize Benefits Train Staff Build Your Team Train Staff and Tools Salesforce Talent Alliance Connect to new candidates and build a diverse workforce. Leverage the Getting Started AppExchange as a Partner Benefit Details: Build your skilled team and connect with a diverse talent pool of Salesforce talent. Salesforce Talent Alliance brings new talent into the ecosystem, building a diverse workforce that reflects society around Product Promote Your Enablement Organization the globe. Alliances + Operations How To Access: Join the Talent Alliance. Build Your Team GET STARTED Get Certification Vouchers Take the Pledge to Build a Diverse Workplace > Track Your Hires > Join the Talent Alliance Chatter Group > Build a Strong Team Training Discounts Manage Trailblazer Score

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Manage Your Partnership Hire and Hire and Utilize Benefits Train Staff Certification Vouchers Train Staff and Tools Certification Vouchers Use testing vouchers to promote certification Leverage the Getting Started and build your team’s expertise. AppExchange as a Partner Benefit Details: Use this resource to obtain certification vouchers for your team. The more certifications your team has, the higher your Trailblazer score, Product Promote Your and the better impression you make on prospective customers on Enablement Organization the AppExchange. Free vouchers are based on your program tier. Alliances + Operations How To Access: To request vouchers, go to Salesforce Help and select ‘Salesforce Partner Program Support’ as the case type. Build Your Team GET STARTED Get Certification Vouchers Partner Support FAQ > Build a Strong Team Training Discounts Manage Trailblazer Score

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Manage Your Partnership Hire and Hire and Utilize Benefits Train Staff Build a Strong Team Train Staff and Tools Hiring Manager Course Curriculum Leverage the Getting Started AppExchange as a Partner Discover how to inspire employee development and long-term business value. Benefit Details: Product Promote Your This interactive learning series helps hiring managers develop a Enablement Organization diverse and inclusive workplace through real-world scenarios and lessons. Alliances + Operations How To Access: Sign in to Partner Learning Camp (PLC) with your partner credentials. Build Your Team ENROLL NOW Get Certification Vouchers Curriculum Guide > Build a Strong Team Training Discounts Manage Trailblazer Score

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Manage Your Partnership Hire and Hire and Utilize Benefits Train Staff Training Discounts Train Staff and Tools Training and Bulk Voucher Skill up your team with bulk voucher discounts. Leverage the Getting Started AppExchange as a Partner Benefit Details: Take advantage of exclusive discounts on certification exams and instructor-led courses from the Trailhead Academy team. Product Promote Your Enablement Organization How To Access: View the details on how to request this discount in this guide. Alliances + Operations LEARN MORE Build Your Team Get Certification Vouchers Build a Strong Team Training Discounts Manage Trailblazer Score

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Manage Your Partnership Hire and Hire and Utilize Benefits Train Staff Manage Trailblazer Score Train Staff and Tools Credential Impact to Trailblazer Score Leverage the Getting Started AppExchange as a Partner Level up your Trailblazer score. Benefit Details: Learn more about how to increase your Trailblazer Score, and what Product Promote Your impact your credentials have on your score overall. Enablement Organization Alliances + Operations How To Access: Ensure all individuals have logged into the Salesforce exam platform, WebAssessor, and linked their Trailhead exam results to your partner account. Many Trailhead credentials translate into points for your Free Marketing Resources annual Trailblazer Score. GET STARTED Get Certification Vouchers Co-Marketing Opportunities Enable Customers to Easily Try Your App Manage Trailblazer Score

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Manage Your Partnership Hire and Utilize Benefits Demo Jams Train Staff and Tools Demo Jams Get up to speed on the hottest partner Leverage the Getting Started AppExchange as a Partner solutions in 3 minute demos. Benefit Details: Watch as some of our most creative ISV partners compete in a head to head demo competition every month. This resource will help you Product Promote Your to stay current on the most innovative solutions being built on the Enablement Organization Salesforce Platform. Alliances + Operations How To Access: Visit the Salesforce AppExchange to watch our most popular apps face off in real-time demos. Explore Solutions GET STARTED

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Manage Your Partnership Partner Only Trainings Hire and Utilize Benefits Train Staff and Tools Partner Learning Camp Access specialized learning opportunities. Leverage the Getting Started AppExchange as a Partner Benefit Details: Use the Partner Learning Camp (PLC) to expand your capabilities to meet customer needs now and in the future. Designed for Salesforce partners, the PLC offers curricula for learning as well as hands-on Product Promote Your Enablement Organization events. Expand your product and industry knowledge, earn Navigator distinctions and drive customer success. Alliances + Operations How To Access: Visit Partner Learning Camp to get started. Partner Only Trainings Discover Product Innovations START LEARNING Gain Credentials Learning for Architects Sign up for Partner Learning Camp’s latest updates, including events, new curriculum and credentials > How To Use Partner Learning Camp > Technical Webinars Certification Management Join the Partner Learning Camp Chatter Group > Trailhead

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Manage Your Partnership Gain Credentials Hire and Utilize Benefits Train Staff and Tools Accredited Professional Expand your product and industry knowledge. Leverage the Getting Started AppExchange as a Partner Benefit Details: The Accredited Professional credential is designed for Salesforce partners, in order to help you grow your product and industry knowledge, as well as earn distinctions in Salesforce Navigator. Use Product Promote Your this resource to help differentiate and demonstrate your expertise Enablement Organization to your customers. Alliances + Operations How To Access: Visit Partner Learning Camp to get started. Partner Only Trainings Discover Product Innovations LEARN MORE Gain Credentials Learning for Architects Accredited Professional Partner Community Page > Join the Accredited Professional Chatter Group > Technical Webinars Certification Management Trailhead

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Manage Your Partnership Technical Webinars Hire and Utilize Benefits Train Staff and Tools AppExchange Tech Talks Hear from Salesforce experts in this specialized video series. Leverage the Getting Started AppExchange as a Partner Benefit Details: Learn about the latest partner and customer innovations through engaging demos, product roadmap overviews and interviews with technical experts. Product Promote Your Enablement Organization How To Access: Alliances + Operations Register for upcoming AppExchange Tech Talks. REGISTER NOW Partner Only Trainings Discover Product Innovations Gain Credentials Learning for Architects Technical Webinars Certification Management Trailhead

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Manage Your Partnership Discover Product Innovations Hire and Utilize Benefits Train Staff and Tools Release Notes Get cutting-edge product information. Leverage the Getting Started AppExchange as a Partner Benefit Details: Release notes offer brief, high-level descriptions of enhancements and new product features. Find setup information, tips to help you get started, and best practices to ensure your continued success. Product Promote Your Enablement Organization How To Access: Alliances + Operations Visit Partner Learning Camp to get started. LEARN MORE Partner Only Trainings Discover Product Innovations Gain Credentials Learning for Architects Technical Webinars Certification Management Trailhead

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Manage Your Partnership Learning for Architects Hire and Utilize Benefits Train Staff and Tools Architect Success Learn to build multi-cloud solutions. Leverage the Getting Started AppExchange as a Partner Benefit Details: Learn how to deliver multi-cloud solutions with confidence. This Partner Learning Camp curricula was designed by architects for Product archtects, and covers three key domains: B2C Solution Architect, B2B Enablement Promote Your Organization Solution Architect and Enterprise Architect. The curricula also helps you prepare for the certification exams. Alliances + Operations How To Access: Visit Partner Learning Camp to get started. Partner Only Trainings Discover Product Innovations LEARN MORE Gain Credentials Learning for Architects Join the Architect Success Chatter Group > Technical Webinars Certification Management Trailhead

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Manage Your Partnership Certification Management Hire and Utilize Benefits Train Staff and Tools WebAssessor + Trailhead Link your accounts so your achievements help Leverage the Getting Started increase your org’s Trailblazer score. AppExchange as a Partner Benefit Details: Boost your Trailblazer score by linking your WebAssessor and Trailhead Product accounts, and ensure you get credit for all your achievements. Enablement Promote Your Organization How To Access: Alliances + Operations Log into your WebAssessor account. Click ‘Edit Profile’ and Confirm com- pany name is correct and the individual is enrolled as ‘SFDC Partner’. GET STARTED Partner Only Trainings Discover Product Innovations Gain Credentials Learning for Architects Technical Webinars Certification Management Trailhead

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Manage Your Partnership Trailhead Hire and Utilize Benefits Train Staff and Tools Trailhead Access our core learning resource. Leverage the Getting Started AppExchange as a Partner Benefit Details: Trailhead is the key Salesforce learning resources for you and your team, containing courses to get you up to speed on both the hard and soft skills necessary to succeed in the Salesforce ecosystem. Product Promote Your Enablement Organization How To Access: Alliances + Operations Visit Trailhead to get started. GET STARTED Partner Only Trainings Discover Product Innovations Gain Credentials Learning for Architects Technical Webinars Certification Management Trailhead

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Manage Your Partnership Manage Your Business Org Hire and Utilize Benefits Train Staff and Tools Partner Business Org Access the tools you need to run your business. Leverage the Getting Started AppExchange as a Partner Benefit Details: This resource provides access to an AppExchange Business Org production environment with AppExchange tools and two licenses of Enterprise Edition Sales Cloud Product Promote Your Enablement Organization How To Access: Alliances + Operations Submit a Partner Program case in Help & Training. GET STARTED Manage Your Business Org Submit Leads Monitor Social Impact Monitor Trailblazer Score Access Support

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Manage Your Partnership Submit Leads Hire and Utilize Benefits Train Staff and Tools Lead Submission Form Leverage the Earn referral incentives with lead submissions. AppExchange Getting Started as a Partner Benefit Details: Learn the requirements for receiving referral benefits when referring leads to Salesfoce through the Partner Community. Product Promote Your How To Access: Enablement Organization Submit leads for referral fee eligibility through the Business tab on Alliances + Operations the Partner Community. Individuals must have “Manage Leads” permissions in the Partner Community to manage leads created by others in your organization. Learn more about the referral fee benefit and eligibility on the Partner Manage Your Business Org Community here. SUBMIT A LEAD Submit Leads Monitor Social Impact Join the Chatter Group > Monitor Trailblazer Score Access Support

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Manage Your Partnership Monitor Social Impact Hire and Utilize Benefits Train Staff and Tools Social Impact Center and Lead Survey Leverage the AppExchange Getting Started Quantify and publicize your social impact. as a Partner Benefit Details: This resource recognizes and inspires our partners’ strong social values. Partners have the opportunity to be awarded points in their Product Promote Your Trailblazer scores based on their social impact. As you earn more Enablement Organization points, you can advance in levels and earn additional benefits. Alliances + Operations How To Access: To earn points in your Trailblazer Scorecard for your social impact initiatives, complete this survey and share with us how your Manage Your Business Org organization is leading. Head over to the Partner Community to learn about how partners are driving impact and how you can be regonized through the Partner Submit Leads Program. GET STARTED Monitor Social Impact Lead Pillar eBook > Monitor Trailblazer Score Access Support

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Manage Your Partnership Monitor Trailblazer Score Hire and Utilize Benefits Train Staff and Tools Program Overview and Leverage the Trailblazer Dashboard AppExchange Getting Started as a Partner Track progress on your Trailblazer score. Benefit Details: Check the current status of your Trailblazer score, which measures Product Promote Your your progress across the pillars of Customer Success, Innovation, Enablement Organization Growth and Lead/Social Impact. Work your way through each of the the four tiers to access additional benefits in the partner program. Alliances + Operations How To Access: Starting in mid 2022, you will be able to view your Trailblazer dashboard Manage Your Business Org by logging into the Partner Community and view the Manage (New) tab. GET STARTED Submit Leads Monitor Social Impact Monitor Trailblazer Score Access Support

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Manage Your Partnership Access Support Hire and Utilize Benefits Train Staff and Tools Help & Training Community Leverage the Quickly find the right support to help you problem-solve. AppExchange Getting Started as a Partner Benefit Details: Reach out to experts who can answer your program and technical questions. Product Promote Your Enablement Organization How To Access: Step one: Confirm you have a Trailblazer ID. This is needed to log Alliances + Operations and manage cases in Salesforce Help. Step two: Check out Salesforce Help. Manage Your Business Org LEARN MORE Submit Leads Partner FAQ > Monitor Social Impact Monitor Trailblazer Score Access Support

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Manage Your Partnership Hire and Utilize Benefits Learn About Your Benefits Train Staff and Tools Reseller Partner Program and Benefits Leverage the Getting Started AppExchange as a Partner Get detailed information on all your reseller benefits. Benefit Details: A new program that offers resellers revenue rebates, quarterly incen- Product Promote Your Enablement Organization tives, sources referrals, market development fund ac cess, pre-sales tools, a channel account manager and more. Alliances + Operations How To Access: Log into the Partner Community to review the new reseller program Learn About Your Benefits structure, benefits and informational digital content. LEARN MORE Network with Peers

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Manage Your Partnership Network with Peers Hire and Utilize Benefits Train Staff and Tools Partner Advisory Board Connect with Salesforce and your peers to share best Leverage the Getting Started practices and product, industry, or program feedback. AppExchange as a Partner Benefit Details: Use this resource to provide feedback on programs and product solutions to meet industry demands. Advisory Boards provide an Product Promote Your open forum for partners to share information with Salesforce product Enablement Organization and industry leaders. Alliances + Operations How To Access: When a new Partner Advisory Board is formed or when new members are elected to an existing board, partners can apply for the opportuni- Learn About Your Benefits ty to join a PAB. Keep an eye out for the call for new partner members i artner Community News Articles and the Partner Newsflash. n P To learn more about the partner commitment and which Advisory Network with Peers Boards exist, check out the Partner Community. LEARN MORE Partner Advisory Board FAQ >

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Manage Your Partnership Hire and Utilize Benefits Explore Salesforce Partnership Train Staff and Tools Founder Course Curriculum Build your leadership style, explore business models, Leverage the Getting Started AppExchange as a Partner and get to know the Salesforce ecosystem. Benefit Details: Through real-world scenarios and lessons, this interactive learning Product series explores the partner ecosystem’s resources to help you grow Promote Your Enablement Organization your organization. Alliances + Operations How To Access: Sign in to Partner Learning Camp (PLC) and search ‘Founder’ in the browse catalog. Explore Salesforce Partnership GET STARTED Curriculum Guide >

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Manage Your Partnership Partnership Promotion Hire and Utilize Benefits Train Staff and Tools Branding Guidelines and Partnership Badges Leverage the Getting Started AppExchange as a Partner Leverage the power of your partnership to promote your organization. Benefit Details: Promote Your Product Use this resource to clarify some of your brand protection responsibilities Enablement Organization and leverage the many benefits of the partner ecosystem, without negatively impacting Salesforce brand. Alliances + Operations How To Access: View and download the resources on the Partner Community. Partnership Promotion START LEARNING Advance Your Digital Marketing Skills View all Brand details > View the Brand Guidelines > Free Marketing Resources Download Partner Program Badges> Download Pledge 1% Badges > Salesforce Trademark

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Manage Your Partnership Advance Your Digital Marketing Skills Hire and Utilize Benefits Train Staff and Tools Digital Marketing Curriculum Grow your team’s digital marketing skills Leverage the Getting Started to drive customer engagement. AppExchange as a Partner Benefit Details: Digital Marketing Curriculum is designed to get your team up to speed on the latest digital marketing topics, giving your team the marketing Product Promote Your expertise to grow your business. Your team can take advantage of Enablement Organization this 10-part digital marketing course created specifically for you. The curriculum covers topics such as: basic B2B marketing principles and Alliances + Operations go-to market strategies, media and marketing channels, fundamentals of data and the marketing technology stack. How To Access: Partnership Promotion Visit Partner Learning Camp to access the course. START LEARNING Advance Your Digital Marketing Skills Free Marketing Resources Learn more about Digital Marketing Program > Get your Digital Marketing Program questions answered > Join the Digital Marketing Program Chatter Group > Salesforce Trademark

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Manage Your Partnership Hire and Utilize Benefits Free Marketing Resources Train Staff and Tools Partner Marketing Center Utilize our templates and guides to position Leverage the Getting Started Salesforce products and grow your business. AppExchange as a Partner Benefit Details: In the Partner Marketing Center you can access pre-built marketing Promote Your content optimized for your business, including email campaigns, Product Enablement Organization social media posts, marketing guides, call scripts and more. Alliances + Operations How To Access: Easy to install app integrates into your Sales Cloud instance. Download the app from the AppExchange. Partnership Promotion GET STARTED Advance Your Digital Marketing Skills Learn More About Partner Marketing Center > Training on Partner Marketing Center in Partner Learning Camp > Free Marketing Resources Join the Partner Marketing Center Chatter Group > Salesforce Trademark

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Manage Your Partnership Hire and Utilize Benefits Salesforce Trademark Usage Train Staff and Tools Google Ads Leverage the power of the Salesforce Leverage the Getting Started brand in your Google Ads. AppExchange as a Partner Benefit Details: As a Cloud Reseller you can take advantage of this benefit to help you promote Salesforce products and solutions on Google, YouTube, Product Promote Your and in other online advertising locations. Use ads incorporating the Enablement Organization Salesforce trademark to help you attract new customers. Alliances + Operations How To Access: Please log a Benefits & Tools case via the Partner community confirming that you are a Cloud Reseller and include your google ad Partnership Promotion ID. Please ensure that the ID you provide is the master ID, not a sub-account ID. Advance Your Digital Marketing Skills GET STARTED Free Marketing Resources Google Ads Benefits One Pager > Salesforce Trademark

Select Your Objective or Goal Choose your current objective and we’ll guide you to proven tools and resources to help you accomplish it. Salesforce Customer Technology Solution Tools Tools Consultant + Technical Certification and Training Tools

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Learning for Architects Customer Solution Tools Architect Success Salesforce Certification Learn to build multi-cloud solutions. Technology and Training Tools Tools Benefit Details: Discover how to deliver multi-cloud solutions with confidence. This Partner Learning Camp curricula was designed by architects for architects, and covers three key domains: B2C Solution Architect, B2B Solution Architect and Enterprise Architect. The curricula also helps you prepare for the certification exams. You will have access to a Consultant + Technical valuable collection of assets that you can browse to find the content relevant to your role. How To Access: Learning for Architects Visit Partner Learning Camp to get started. GET STARTED Join the Architect Success Chatter Group >

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Connect with Developers Customer Solution Tools Developer Center Salesforce Certification Connect with our community of development experts Technology and Training Tools Tools Benefit Details: Get advice and updates directly from the experts to enhance your solution development. How To Access: Consultant + Technical Navigate to the site below to access all developer resources including documentation, knowledge articles, videos, and more. LEARN MORE Connect with Developers Access Support

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Access Support Customer Solution Tools Help & Training Community Salesforce Certification Quickly find the right support expert to help you problem-solve. Technology and Training Tools Tools Benefit Details: Reach out to experts who can answer your program and technical questions. How To Access: Consultant + Technical Step one: Confirm you have a Trailblazer ID. This is needed to log and manage cases in Salesforce Help. Step two: Check out Salesforce Help. Connect with Developers GET STARTED Access Support Partner FAQ >

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Gain Credentials Customer Solution Tools Accredited Professional Salesforce Certification Increase your product and industry knowledge. Technology and Training Tools Tools Benefit Details: The Accredited Professional credential is designed for Salesforce partners, in order to help you grow your product and industry knowledge. Use this resource to help differentiate and demonstrate your expertise to your customers. Consultant + Technical How To Access: Visit Partner Learning Camp to get started. Gain Credentials GET STARTED Partner Only Trainings Accredited Professional Partner Community page > Join the Accredited Professional Chatter Group > Get Certifcation Vouchers Grow Customer-Facing Skills Certifcation Management

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Partner Only Trainings Customer Solution Tools Partner Learning Camp Access specialized learning opportunities. Salesforce Certification Technology and Training Benefit Details: Tools Tools Use the Partner Learning Camp (PLC) to expand your capabilities to meet customer needs now and in the future. Designed for Salesforce partners, the PLC offers curricula for learning as well as hands-on events. Expand your product and industry knowledge, earn Navigator distinctions and drive customer success. Consultant + Technical How To Access: Visit Partner Learning Camp to get started. LEARN MORE Gain Credentials Partner Only Trainings Sign up for Partner Learning Camp’s latest updates, including events, new curriculum and credentials > How To Use Partner Learning Camp > Get Certifcation Vouchers Join the Partner Learning Camp Chatter Group > Grow Customer-Facing Skills Certifcation Management

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Get Certification Vouchers Customer Solution Tools Certification Vouchers Salesforce Certification Use vouchers to promote certification Technology and Training and build your team’s expertise. Tools Tools Benefit Details: Use this resource to obtain certification vouchers for your team to build your team’s technical expertise. Free vouchers are based on your program tier. Consultant + Technical How To Access: To request vouchers, go to Salesforce Help and select ‘Salesforce Partner Program Support’ as the case type. Gain Credentials GET STARTED Partner Only Trainings Partner Support FAQ > Get Certification Vouchers Grow Customer-Facing Skills Certifcation Management

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Grow Customer-Facing Skills Customer Solution Tools Success Manager Curriculum Salesforce Certification Boost important customer-facing skills. Technology and Training Tools Tools Benefit Details: Whether you’re a success manager, engagement manager, practice lead, or consultant, this interactive learning series focuses on developing your skills in customer-facing activities, including building lasting customer relationships, driving solution adoption, and expanding Consultant + Technical Salesforce solutions across customer organizations. How To Access: Sign in to Partner Learning Camp (PLC) with your partner credentials. Gain Credentials ENROLL NOW Partner Only Trainings View the Curriculum Guide > Get Certifcation Vouchers Grow Customer-Facing Skills Certifcation Management

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Certification Management Customer Solution Tools WebAssessor + Trailhead Salesforce Certification Link your accounts so your achievements help Technology and Training increase your org’s Trailblazer score. Tools Tools Benefit Details: Boost your Trailblazer score by linking your WebAssessor and Trailhead accounts, and ensure you get credit for all your achievements. Consultant + Technical How To Access: Log into your WebAssessor account: p.force.com/webassessor, Click ‘Edit Profile’ and confirm company name is correct and the individual is enrolled as ‘SFDC Partner’. Gain Credentials To request vouchers, go to Salesforce Help and select ‘Salesforce Partner Program Support’ as the case type. Partner Only Trainings GET STARTED Get Certifcation Vouchers Grow Customer-Facing Skills Certification Management