Where did your What major challenges did What piece of advice would entrepreneurial journey with you overcome along the way? you give to aspiring founders? Salesforce begin? I started a company called Propertybase It can be a struggle to carve out a place Just do it. There are always excuses for in 2008 and grew the business over the for yourself in the market with so many not taking the leap and thinking you’re Max Michael-Mayer course of 12 years on the Salesforce competing solutions. The Salesforce not ready yet. Even if it’s not perfect, just Platform. We saw tremendous growth, partner ecosystem provides access go out there and do something, then the CEO & Founder, ISVapp with over 450,000 monthly active users, to a network of entrepreneurs that is feedback will come — both positive and ISVapp is a plug and play solution for the AppExchange but during these years, I had no insight constantly growing. Being part of a negative — and you can improve. The AppAnalytics API that provides ISV and OEM partners with into the usage analytics as there was no community of like-minded individuals most important thing is to be proactive product insights to help reduce churn, increase renewals, API available. helps us cultivate innovation and is an and act quickly before someone else gets identify upsell potential, and close more deals. invaluable source of support. to your idea first. Having learned the hard way, two years ago we decided to build a plug and play app for the AppExchange AppAnalytics API. It provides Salesforce ISV partners with deep product insights and helps them get the full potential out of their applications, without having to spend extensive time building themselves. We chose to build on Salesforce because We then realized this could be a great all the generic tech and functionality was potential business opportunity and this built into the Platform and that saved us a led to the launch of ISVapp. Since then, we have seen overwhelming demand lot of time and money. from partners who haven’t had anything like this before.