Where did your What major challenges did What piece of advice would entrepreneurial journey with you overcome along the way? you give to aspiring founders? Salesforce begin? In 2018, I was working with a Salesforce In 2020, Cezium was still in its early Focus on creating great products for consulting partner specializing in Salesforce stages. However, we managed to keep customers. For Cezium, that means Christelle Leste-Miraumont Marketing Cloud when two co-founders growing through the storm. The majority concentrating on creating the best UX, and I decided to launch our own company. of our clients were retailers and, for UI, and technology capabilities possible. Founder & COO, Cezium At first, we thought of ourselves as a hybrid many months, were forced to shut down If you have a great product, no matter Cezium is a provider of SaaS solutions for Salesforce Marketing company—integrators but also software entirely. However, we decided to view this what the world throws at you, you have Cloud using next-gen gamified and AI-powered features to vendors. The idea came from clients asking as an opportunity. While our clients were something valuable in your hands. That’s automate customer journey design & deployment. us for capabilities not yet available on the unable to work, we asked if we could something you can control. Marketing Cloud Platform and realizing we build them new, innovative capabilities could add these features for users. with their support. Developing these solutions for our customers allowed us to Having to constantly innovate and create weather the storm and got us to where new solutions set Cezium off to a strong start. we are today. Then, when the pandemic hit, we began building new, innovative capabilities for our customers. From their feedback and ideas, we saw an opportunity to scale. If you have a great product, After speaking to successful ISV founders no matter what the world throws in the Salesforce ecosystem, we decided to at you, you have something productize the company and build industry- specific solutions on Marketing Cloud. In valuable in your hands. mid-2021, we became an ISV and PDO partner, and today we’re able to leverage our expertise on an even larger scale.