Partner Guide to Credentials Salesforce skills enable Partners to: Why credentials matter Customer demand for Salesforce skills is almost three times compared to other cloud computing platforms. For Salesforce partners who are looking to win business, your credentials matter. Partners need to be able to demonstrate expertise during the sales process in order to win business. Customers want to feel con昀椀dent that their partners are equipped to drive tangible business outcomes, and globally-recognized Salesforce credentials Demonstrate Gain global Drive customer validate that. Certi昀椀ed professionals have greater skills and in昀氀uence and are: expertise recognition success % % 5.5X 90 35 more in昀氀uential more productive more impactful