Partner Program Benefits - Consulting Track

FY25 Partner Program Benefits Consulting Partner Track March 2024

FY25 Partner Program Benefits Sales & Technical Marketing Alliances Tech & tools to help you Support to drive your Resources to generate develop skills & drive practice growth, brand awareness & build customer success profitability & nurture omnichannel marketing your Salesforce plan relationships

FY25 Consulting Benefits Base Ridge Crest Summit Technical Premier Success for Partners ● ● ● ● Scratch Orgs 40 40 40 40 Trailhead Certification & AP Exam Vouchers 3 5 10 15 Trailhead Academy Discounts 15% 20% 25% 30% Sales & Alliances Referral Incentives ● ● ● ● Sales & Service Cloud Enterprise Edition Licenses 2 2 2 2 Tableau NFR - Demo Licenses 10 25 35 35 MuleSoft Demo Licenses 1 1 1 1 Simple Demo Org ● ● ● ● Marketing Cloud Demo Org ● ● ● ● Partner Advisory Board Eligible Eligible Eligible Eligible Alliances & Channels Point of Contact Eligible Marketing Marketing Cloud Account Engagement Plus License ● ● ● Google Ads ●

FY25 Technical Benefits Consulting Partner Track

FY25 Technical Benefits Description How to Access Benefit Name Premier Success for Partners Unlimited technical support access Automatically Enrolled Scratch Orgs Build/manage Salesforce apps in software development lifecycle Submit a Case ier Eligible Trailhead Certification & AP Exam 3-15 certification vouchers for Trailhead & Accredited Professional Submit a Case Vouchers exams Base T Trailhead Academy Discounts Receive discounts on Trailhead Academy offerings Submit a Case

Benefit Value: Premier Success for ● Drive productivity with leading response times Partners and 24/7 issue-resolution no matter where you are in the world ● Tackle any challenge with access to unlimited Deliver exceptional customer technical support cases (online and phone case experiences with unlimited technical submission) support for partners ● Benefit from partner-focused support engineers with deep domain expertise and developer support Benefit Details: Advanced level of support and Success Management to help answer partner questions and resolve technical issues. Find out more here. ier T est, Summit Base, Ridge, Cr Eligibility How to Access: Automatically Enrolled

Benefit Value: Scratch Orgs ● Implement developer operation processes for Salesforce development Simplify app development with CLI and ● Each developer/tester has dedicated environments Scratch Orgs for their area of work ● Create and destroy environments as needed Internal-Use Only Benefit Details: A way for partners to build and manage Salesforce apps across the entire software development lifecycle. It enables source-driven development of code, team collaboration with governance, and new levels of agility for custom app development on the Salesforce Platform. ier T Base (40), Ridge (40), est (40), Summit (40) Cr Eligibility How to Access: Submit a Case

Benefit Value: Trailhead Certification & ● Encourage more employees to become certified AP Exam Vouchers ● Illustrate your expertise with certifications ● Decrease your certification costs Demonstrate your expertise Benefit Details: Receive vouchers to cover the cost of Trailhead and Accredited Professional exams to build up your expertise. Includes Salesforce Core only When submitting your case, be sure to specify how many of each type you request, as voucher codes ier T Base (3), Ridge (5), are not interchangeable. est (10), Summit (15) Cr Eligibility How to Access: Submit a Case

Benefit Value: Trailhead Academy ● Expand your Salesforce knowledge across your Discounts company ● Encourage more employees to become trained Demonstrate your expertise ● Decrease your training costs Benefit Details: Receive exclusive discounts on our Trailhead Academy offerings to build up your expertise. Includes Salesforce Core, Tableau, and MuleSoft Partner training benefits have been streamlined! The following are now offered at a discount: ● Trailhead & AP Exams ● Certification Exams ier T Base (15%), Ridge (20%), ● Online Trainings est (25%), Summit (30%) Cr Eligibility ● Instructor-Led Trainings How to Access: Submit a Case

FY25 Sales & Alliances Benefits Consulting Partner Track

FY25 Sales & Alliances Benefits Benefit Name Description How to Access Referral Incentives Earn referral fees when qualified lead is submitted through PC Submit a Lead Sales & Service Cloud Enterprise Edition Licenses Internal use production org with 2 user licenses with partner tools Instructions Tableau NFR - Demo Licenses Tableau demo org for training, solution development, etc. Submit a Case ier Eligible MuleSoft Demo Licenses MuleSoft demo org for training, solution development, etc. Submit a Case Sales & Service Cloud demo org for training, solution development, Base T Simple Demo Org Instructions etc. Marketing Cloud Demo Org Demo org for training, solution development, demos, etc. Submit a Case Partner Advisory Board Meet with Consulting stakeholders & give feedback Salesforce will Notify Alliances & Channels Point of Contact Salesforce POC for Consulting relationship (ex: PAM, CAM) Salesforce will Notify

Benefit Value: Referral Incentives ● Earn referral fees on eligible referrals submitted through the Partner Community Earn from 10% to 20% on eligible ● Partners are eligible to earn from 10% to 20% on bookings eligible bookings depending on market and deal type ○ NEW in FY25: Removed Excluded Partner component of the policy which restricted Benefit Details: Earn a referral benefit by blazing trails as payouts based on the total Co-Sell ACV amount a Salesforce Consulting partner. By being part of the of a partner Consulting Partner Program, partners may be eligible to ● Earn a 20% referral fee on Year 1 initial booking for receive a referral benefit when a referred lead is Slack in all markets submitted through the Partner Community. ● Fuel your demand gen channel by bringing on new customers that could benefit from implementation services as they grow ier T est, Summit Base, Ridge, Cr Eligibility How to Access: Submit a Lead

Benefit Value: Sales & Service Cloud ● 2 Free Enterprise Edition, Sales & Service Cloud Enterprise Edition Licenses Licenses ● Pre-installed tools to help you manage your business, demo environments, customer licenses The tools you need to run your and more Consulting business ● Try out new features and functionality internally Internal-Use Only Benefit Details: Production org with 2 licenses of Sales & Service Cloud Enterprise Edition, where partners can find AppExchange and partnership tools — no limits on apps, Partner Marketing Center is now automatically available in tabs, objects, fields. your org! Access co-branded content such as email campaigns, social media posts and more to meet your marketing goals (for new orgs only) ier T Base (2), Ridge (2), est (2), Summit (2) Cr Eligibility For Existing partners check out the Partner Marketing Center on Partner Community How to Access: Instructions

Benefit Value: Tableau NFR - Demo ● Gain a better understanding of product capabilities Licenses with hands-on experience ● Train up your staff, enabling them to quickly get up to speed and start developing potential solutions, Maximize your Tableau Demo Licenses demos, and proof of concepts ● Use for internal development and necessary testing For Demo Purposes Only for service delivery to potential end users Benefit Details: Access to your own Tableau demo environment for hands-on training, development of potential solutions, demos, and proof of concepts. Included in the Tableau NFR Benefit: ● Advanced Management ● Creator - Desktop ● Data Management ● Server ier T est (35), Base (10), Ridge (25), Cr ● Tableau Cloud (incl. Pulse) Summit (35) Eligibility How to Access: Submit a Case

Benefit Value: MuleSo Demo Licenses ● Gain a better understanding of product capabilities with hands-on experience Maximize your MuleSo Demo Licenses ● Train up your staff, enabling them to quickly get up to speed and start developing potential solutions, demos, and proof of concepts For Demo Purposes Only ● Use for internal development and necessary testing for service delivery to potential end users Benefit Details: Access to your own MuleSoft demo environments for hands-on training, development of potential solutions, demos, and proof of concepts. Included in the MuleSoft Demo Licenses Benefit: ● AnyPoint (incl. add-ons) ● MuleSoft Composer ● Robotic Process Automation (RPA) ● API Experience Hub (requires Sales & ier T est (1), Base (1), Ridge (1), Cr Service License) Summit (1) Eligibility How to Access: Submit a Case

Benefit Value: Simple Demo Org ● Gain a better understanding of product capabilities with hands-on experience Maximize your Sales & Service Cloud ● Train up your staff, enabling them to quickly get up SDOs to speed and start developing potential solutions, demos, and proof of concepts For Demo Purposes Only ● Available by product through Partner Learning Camp - partners must complete relevant courses to access Benefit Details: Access to Sales & Service Cloud SDOs for hands-on training, development of potential solutions, demos, and proof of concepts. ier T est, Summit Base, Ridge, Cr Eligibility How to Access: Instructions

Benefit Value: Marketing Cloud Demo ● Fully customizable demo org available with 25 Orgs additional business units, 55 additional users, and advertising studio professional ● Gain a better understanding of Marketing Cloud Maximize your Marketing Cloud capabilities with hands-on experience Demo Org ● Train up your staff, enabling them to quickly get up to speed and start developing potential solutions, For Demo Purposes Only demos, and proof of concepts Benefit Details: Access to your own Marketing Cloud Corporate Edition for hands-on training, development of potential solutions, demos, and proof of concepts. No internal use marketing. ier T est, Summit Base, Ridge, Cr Eligibility* How to Access: Submit a Case *Additional Marketing Cloud criteria requirements may exist

Benefit Value: Partner Advisory Board ● Provide feedback that will influence the future of the program Be a voice for the Partner Ecosystem ● Give input on the value of possible ● Meet with key members of the Ecosystem, including executives from both Salesforce and other Partners Benefit Details: Eligible to apply for Salesforce's exclusive Partner Advisory Board positions and have the chance to influence future enhancements and changes to the Partner Program. Check out the Partner Community PAB page to learn more ier T Base (eligible), Ridge (eligible), est (eligible), Summit (eligible) Cr Eligibility How to Access: Salesforce will Notify

Benefit Value: Alliances & Channels Point ● Main point of contact that owns partner relationship of Contact with Salesforce ● Individual responsible for your success with Salesforce Quarterback of your Salesforce Partnership (ex: PAM, CAM) ● Conduct ongoing reviews of your performance and help develop plans to achieve your goals Benefit Details: Designated Partner Account Manager to support overall Salesforce Partnership. ier T Summit (eligible) Eligibility How to Access: Salesforce will Notify

FY25 Marketing Benefits Consulting Partner Track

FY25 Marketing Benefits Description How to Access Benefit Name Marketing Cloud Account Engagement Plus License Internal use license available for marketing lead generation Submit a Case Google Ads Leverage “Salesforce” in your Google Ads for promotion Submit a Case Marketing Resources Events & Sponsorship Communications 2 Monthly Partner Newsletter Salesforce Partner Events* 2 Global Sponsorships* Tools Awards & Recognition Salesforce Partner Community Eligible for Salesforce Innovation Awards Partner GTM Offerings 1 * - Partner-finder listing will remain in current Salesforce Learning Camp location until centralized partner finder is available 1 2 - Partner Finder Site* * By invitation only

Benefit Value: Marketing Cloud Account ● Marketing Cloud Account Engagement Plus will Engagement Plus License make it easier for you to execute your lead generation campaigns ● Explore a new marketing channel and convert more Put some power behind your leads with personalized content that resonates Marketing Lead Generation ● Track marketing performance in one place, and empower your teams to make decisions together Internal-Use Only about your marketing investments Benefit Details: Access to a full production account of Marketing Cloud Account Engagement Plus for internal use to execute marketing lead generation and drip campaigns. ier T est, Summit Ridge, Cr Eligibility How to Access: Submit a Case

Benefit Value: Google Ads ● Google Ads can help you drive more traffic to your digital properties and provide insights that inform Extend your digital reach with your marketing strategy permissions to use Salesforce in your ● Create awareness and drive more demand for your Google Ads Salesforce practice or solution Benefit Details: Online advertising solution to promote your Salesforce practice on Google Search, YouTube, and other sites across the web. Google Ads that include the Salesforce trademark will help you get your digital ads in front of potential customers at the right time. ier T Summit Eligibility How to Access: Submit a Case

FY25 Additional Resources Consulting Partner Track

FY25 Marketing & Learning Resources Communications Tools Explore Partner GTM Courses, Partner Partner Stay up to date with partner news, Sign Up Partner GTM Partner Co-Marketing Program, Partner GTM Communications announcements, and updates Here Offerings Community Resources View our branding guidelines & submit Press Release Partner Update your Listing on AppExchange to content to our PR agency for approval AppExchange Guidelines Community highlight your capabilities to prospects Learn More for any public mention of Salesforce Listing and customers AppExchange Connect live with visitors on your listing(s) Partner Events & Sponsorships Chat in real time (paid offering) Community Develop opportunities, drive success & Salesforce By Invitation Badge for Market your company, show the tenure of Partner deliver value at select events designed Partner Events Only Designation your Salesforce partnership Community for partners-only Partner Premier learning destination to expand Partner Sponsor Salesforce events to connect Global Learning Camp capabilities to meet customer needs Community with millions of Trailblazers looking for Learn More Sponsorships innovative solutions like yours Public site for customers to discover Partner Finder Find Salesforce consulting partners based on Site Partners their Navigator experience Awards & Recognition Partner Apply for an award that recognizes Application Innovation outstanding innovation, solutions & Date TBD Awards the customer success of our partners

Appendix Consulting Partner Track

FY25 Partner Training Benefit Changes FY24 FY25 Trailhead & AP Exam Vouchers Trailhead & AP Exam Vouchers Core Discounts on: Trailhead Academy Discounts on: ● Instructor-Led Trainings ● Instructor-Led Trainings ● Bulk Certification Exams ● Certification Exams ● Online Trainings Logos indicate products covered in training benefits

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