Consumer Goods Deliver pro昀椀table growth. The Consumer Goods Keynote showcased a myriad of product innovations, emphasizing the integration of AI, data, and CRM to overcome growth challenges in the consumer goods industry. Notably, Consumer Goods Cloud was highlighted as a pivotal platform, designed to eliminate data silos and facilitate the fusion of B2B and B2C data. The session revealed that nearly half of AI projects fail to reach production due to an inability to demonstrate value, emphasizing the importance of actionable data. Furthermore, the introduction of Data Cloud and Agentforce for Consumer Goods Cloud promises to revolutionize trade promotion management and retail execution by embedding AI directly into the work昀氀ow, improving e昀케ciency and driving pro昀椀table growth. Keynote Announcements 1 Data Cloud for Consumer Goods 3 Trade Promotion Management for Cloud | GA Now Consumer Goods Cloud Unite and Activate Data, Work Faster with Streamline Promotion Planning, Manage Einstein, Integrate Planning and Execution, Funds and Budgets, Simplify Claims and Improve Veracity of Data Management Report in Real-Time • Retail Segmentation | Oct ’24 • TPO: Product Clustomer and Season- • Account & Product Performance ality | Oct ‘24 Dashboards | Jan ’25 • AI: KAM Account Insights for Joint • AI: Guided Selling | Jun ’25 Business Planning | Pilot Feb ‘25 • Liability Accruals | Pilot Feb ’25 Consumer Goods Cloud for Service 2 Retail Execution for Consumer Good 4 Cloud Improve the Resolution Experience, Scale Service Excellence, Increase Account Sales, Maximize Delivery E昀케ciency, Drive Growth, Improve Strategy, and Deliver Perfect Store Drive Operational E昀케ciency Execution • Agentforce Service Agent | Oct ‘24 • AI: Inventory Check for DSD Supervisors • AI: Account Summarization for Service | Pilot Oct ’24 Agents | Pilot Oct ’24 • Direct Store Delivery Van Sales | Feb ‘25 • AI: Upsell Recommendations for • Hybrid Mobile App | Feb ’25 Service Agents | Pilot Oct ’24 36