Other Highlights from Consumer Goods Sessions: • Despite economic challenges, online sales in 2024 continue to show positive growth, although consumers are buying fewer products and increasingly relying on credit. (1) • Loyalty programs are gaining importance as they provide customers with incentives to return while o昀昀ering brands valuable 昀椀rst-party data for better-targeted marketing. (1) • The integration of planning and execution in Consumer Goods Cloud, complemented by AI, enables brands to execute promotions accurately and personalize service experiences, leading to signi昀椀cant improvements in sales and customer engagement. (2) Resources: • Consumer Goods Keynote • Retail Keynote • Salesforce+ Retail & Consumer Goods Collection • Consumer Goods Insights Report • Website: Consumer Goods Cloud • Website: Retail Cloud Source 1: Retail: Holiday Shopping Predictions Revealed) Source 2: Consumer Goods Keynote: Pro昀椀table Growth with #1 AI CRM 37