Build Your Sales/Marketing Journey Are you ready to leverage the resources in our Dreamforce Go-To-Market Kit and embark on a successful sales or marketing journey and need some inspiration? Follow these two examples to get started: Sales Journey 1. Pick Your Focus: Identify whether you want to target prospects interested in cloud solutions or speci昀椀c industries that can bene昀椀t from Salesforce’s products. 2. Choose Resource: Select the resources from the Go-To-Market Kit that align with your chosen focus. These could include session recordings from Dreamforce that highlight cloud innovations or industry-speci昀椀c success stories. 3. Send Outreach Email: Craft a compelling outreach email tailored to your prospects' interests. Mention how Dreamforce revealed groundbreaking innovations that can elevate their businesses. 4. Call Prospects with Script: Follow up your email with a phone call to your prospects, using the provided call script from the kit. Use this opportunity to discuss their challenges and explore how your solutions can address them. 5. Hold Strategic Alignment Meeting: For the prospects showing interest, schedule a Strategic Alignment Meeting. During this meeting, leverage the Innovation Pack Presentation from the kit to demonstrate how your solutions align with their vision and objectives. 49