Marketing Journey 1. Pick Your Focus: Decide whether you want to focus your marketing e昀昀orts on a speci昀椀c Salesforce cloud solution or target a speci昀椀c industry that can bene昀椀t from your o昀昀erings. 2. Choose Resources: Select the most relevant resources from the Go-To-Market Kit that align with your chosen focus. These could include session recordings, customer success stories, or industry-speci昀椀c highlights from Dreamforce. 3. Send Marketing Email: Start your marketing journey by sending a captivating marketing email to your audience. Use this opportunity to announce exciting Dreamforce innovations and how they can bene昀椀t your customers. 4. Create a Social Media Campaign: Leverage the captivating images and copy provided in the Social Media Kit from the Go-To-Market Kit. Use these assets to create a compelling social media campaign that highlights key takeaways and insights from Dreamforce. Engage with your audience across various platforms and encourage them to join your upcoming post-Dreamforce webinar or event. 5. Host a Webinar or Event: Plan and host a webinar or event that serves as a post-brie昀椀ng of Dreamforce for your customers. Collaborate with your Partner Account Manager to get started and ensure a seamless and successful event. During the webinar or event, showcase how your solutions align with the latest innovations presented at Dreamforce and how they can elevate your customers' businesses. • Don’t know where to start? The Partner Co-Marketing Program o昀昀ers an Industry-focused demand generating webinar service. Learn more in the Partner Community. 50