Automotive Enabling groundbreaking new experiences using vehicle data and customer data. The Automotive Keynote showcased the commitment to innovation in the automotive industry, with a focus on the integration of customer and vehicle data through Automotive Cloud. The session highlighted the importance of AI and data-driven insights for personalized customer experiences, emphasizing the need for seamless integration and actionable intelligence. The discussion also revealed the challenges of managing vast amounts of vehicle-generated data and the solutions provided by Salesforce products, including Data Cloud and partnerships with AWS and Qualcomm, to drive e昀케ciency and value creation. Keynote Announcements 1 Connected Vehicle Innovations for 4 Embedded AI for Automotive Cloud | Automotive Cloud | GA Now GA Winter ’25 • Actionable Event Framework - De昀椀ne the • Vehicle Telemetry Summary events and map it to CRM actions • Driver Pro昀椀le Summary • Vehible Status Monitoring • Vehicle Service Summary • Remote Vehible Actions • Vehicle Warranty Summary • Vehicle Data Visualization - Customer data • Sales Coach and vehicle data combined within Data Cloud • Scheduling Agent 2 Captive Finance Innovations | GA 5 Data Cloud for Automation | Recap Winter ’25 • Automative Data Kit • Service Process Automation • Calculated Insights Library • Loan Origination • EV Charging Station Monitoring • Credit Decisioning • Underwriter Workbench • Collections (Pilot) 3 Automotive Cloud Enhancements | Recap • Service Automation • Product Catalog Management • Trade-In and Appraisals • Parts & Vehicle Inventory Search 32

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