Other Highlights from Automotive Sessions: • Lamborghini is leveraging connected devices and personalized experiences to engage customers in innovative ways, using Heroku to streamline development and focus on delivering unique features, such as real-time production updates through their customer app. The integration of Salesforce Data Cloud will further elevate the customer experience by e昀케ciently processing vast amounts of data from connected vehicles, unlocking actionable insights and enabling personalized engagement across multiple touchpoints. (1) Resources: • Automotive Keynote • Salesforce+ Manufacturing, Automotive, & Energy Collection • Website: Automotive Source 1: Engaging Customers with Lamborghini’s “Unica” Experience 33