Tech and Media & Entertainment The Tech and Media Keynote featured executive interviews with Autodesk, Spotify, and AWS that uncovered how a uni昀椀ed data strategy enabled transformation stories across service, seller productivity and channel development with marketplaces. Product announcements with the industry-solution Media Cloud included RFP Management automating manual tasks, and integrations with Boostr, Wide Orbit, Operative, and Imagine Communications. Keynote Announcements 1 Agentforce for Tech and Media & 4 Salesforce Channels and Agentforce Entertainment in Slack | GA Now • SDR Agents | GA Oct ’24 - Use AI to prospect • Bring CRM data together with related- for you: engage prospects, answer questions, customer focused conversations handle objectives, book meetings happening in Slack • Sales Coach | GA Oct ’24 - Ensure every sales • Agentforce in Slack & Bring Your Own pitch is perfect. Einstein Sales Coach provides Agents actionable feedback based on pitch practices • Service Agent | GA Now - Service customers 5 Einstein Conversation Insights | GA faster with an autonomous conversational AI Now Assistant • 36 languages - Google Meet, Teams, Zoom 2 Salesforce Forecasting - Consumption Forecasting | Pilot Oct '24 • Automatically transcribe voice and video • Flexible to support your business splits, calls to surface call insights & next steps territories, groups, custom columns, and • Gain valuable insights into your more competition to stay better equipped and • Connect data from any source and roll ahead of the game up in a real-time forecast on continuous • Identify trending topics or areas with revenue streams competitive risk for piped opportunities 3 New Integrations with Advertising 6 Partner Connect - Accelerate Growth Technologies through More Channels | GA '24 • Boostr, Operative, WideOrbit, Imagine • 84% of sales proes say partner selling Communications has a bigger impact on revenue than a year ago • 100% growth of B2B marketplaces over the last 3 years • Source: State of Sales, Sixth Edition, 2024 B2B Market and Customer Experience Report 41