Customer Attended Dreamforce: Hi [First Name], This is [Your Name] from [Your Company]! I hope you've been doing well since Dreamforce. Thank you for attending the event! I wanted to check in and see how your experience was and if you found the content useful. Additionally, I'm here to answer any questions that may have arisen since the event. • How was your overall experience at Dreamforce? Salesforce had some fantastic keynotes and sessions, and I'm curious to know what stood out to you the most. • Were there any speci昀椀c keynotes or sessions that you found particularly interesting or insightful? • If there's anything you wished had been covered during the event but wasn't, please let me know. • Now, do you have any questions that I can help answer? Whether it's related to the sessions you attended or any other topic concerning our products or services, feel free to share your thoughts. Based on your answers, I'd like to pivot the conversation to something relevant to you. For example, if you found the session on [Topic A] intriguing, we have some additional resources and materials that could deepen your understanding. Or, if you mentioned an interest in [Topic B], I can connect you with one of our experts who can provide further insights. Customer Did Not Attend Dreamforce: Hi [First Name], This is [Your Name] from [Your Company]! I hope you're doing well. I understand that you missed this year's Dreamforce conference, and I wanted to make sure you're aware of all the key announcements and insights that were shared during the event. Dreamforce featured some groundbreaking sessions and keynotes that I believe you would 昀椀nd valuable for your business. The good news is that you can still access the majority of these sessions on-demand through Salesforce+. • [Session Title 1] - This session covers [brief description]. • [Session Title 2] - Explore the latest updates on [topic]. • [Session Title 3] - Discover valuable insights about [subject]. Watching these sessions will give you a great understanding of the event's highlights and the key takeaways. Afterward, if you have any questions or would like to discuss any of the topics covered, I'd be more than happy to arrange a call with one of our experts. Let me know if you're interested in accessing these sessions or have any other questions. Thank you, and I'm looking forward to hearing from you! 57

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