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Partner Benefit Mix | Benefits to Close the Year Strong

Partner Benefit Mix - Benefits to Close the Year Strong DIFFERENTIATE YOUR APPS AND EXPERTISE TO DRIVE A STRONG YEAR CLOSE The Salesforce ecosystem offers a tremendous opportunity to expand your business, accelerate sales opportunities, and exceed your targets. To help ISV and Consulting partners capitalize on the opportunity, the Learn Salesforce Partner Program offers an array of program benefits to help you along the way. In particular, enabling you to reinforce the value of your AppExchange app or consulting expertise in driving customer success. We’re highlighting the top 5 program benefits to stand out from the competition. Even better, most of these are benefits are Innovate Grow automatically available to you. To the left, click on the compass buttons to explore benefits to drive towards a strong year close. Lead

Partner Benefit Mix | Benefits to Close the Year Strong - Page 1

Partner Benefit Mix - Benefits to Close the Year Strong DIGITAL MARKETING SERVICES Extend your reach and generate customer demand with agency-powered support to easily build digital marketing assets. CONSULTING + ISV PARTNERS Learn Custom Creative: Demonstrate how your apps and expertise compliment the power of Salesforce. Leverage a fixed set of digital marketing assets with customized messaging, branding, and CTAs for 1 product from the Salesforce Customer 360 wheel. Tier Eligibility | All Ridge and Crest Innovate Grow Campaign-in-a-Box: Strategically align your marketing to a Salesforce big bet through a multi-channel digital marketing campaign kit. This campaign is co-branded with the Salesforce look and feel and includes assets to deliver a holistic, multi-touch customer journey. Tier Eligibility | All Crest and Summit Consulting Lead How to Access: Applications open each quarter and are available on a first-come- first-serve basis.

Partner Benefit Mix - Benefits to Close the Year Strong SALESFORCE TALENT ALLIANCE Build a diverse workforce that reflects our global communities. CONSULTING + ISV PARTNERS Get connected to certified candidates across workforce development Learn programs. Job seekers are trained to be Salesforce certified professionals, with an emphasis on underrepresented groups. How to Access: Innovate Grow To join the alliance, you must: • Pledge to create a culture of equality at your company • Devote 20% of annual hiring to net new Salesforce professionals • Conduct interviews for certified individuals from Salesforce Lead training programs

Partner Benefit Mix - Benefits to Close the Year Strong PLATFORM EXPERT CONSULTATIONS Advance your product innovation and product roadmap strategy ISV PARTNERS CONSULTING PARTNERS Get 1:1 personalized expert technical guidance to inspire your app Learn innovation journey. Take advantage of insights into the nuances of Salesforce Platform features and architectural best practices to maximize your resources. Collaborate on core technical topics and deep dive into cutting edge Innovate Grow Salesforce Platform technology developments. How to Access: Simply log a case in the Partner Community to set up a consultation. Lead

Partner Benefit Mix - Benefits to Close the Year Strong NAVIGATOR BADGES Market your expertise and stand out from your competition in opportunities where your proven Salesforce product and industry skills are needed. CONSULTING PARTNERS ISV PARTNERS CONSULTING PARTNERS Learn Gain a competitive edge by letting your Navigator badges do the talking to your prospects and customers. Navigator is the measurable way to market your practice and expertise. Innovate Grow Your Navigator badges are Salesforce validated and visually represent your technical and implementation achievements to your prospective customers. How to Access: Lead Download the badge for your earned Navigator distinction from the Partner Community.

Partner Benefit Mix - Benefits to Close the Year Strong PARTNER LEARNING CAMP Learn, develop skills, and expand capabilities to help you meet customer needs. CONSULTING + ISV PARTNERS Learn A learning destination built and curated for all partner types and sizes. Deepen product and industry expertise with 200+ courses available exclusively in PLC. Earn Accredited Professional credentials to contribute to your navigator distinctions. Innovate Grow How to Access: 1. Log into the Partner Community 2. Click the “Learn” Tab Lead 3. Click the Partner Learning Camp icon Having trouble logging in? For more detailed instructions, check out the Partner Login Guide