Partner Readiness Guide to Marketing Cloud

Partner Readiness Guide to Marketing Cloud Customers today demand more. Connected customer experiences drive growth and smarter customer engagement is the promise of AI which is why Marketers need to adopt AI to keep up. This guide will help you understand Marketing Cloud and includes all the information you need to get started. The learning resources in this guide are continuously evolving. Check back frequently to stay informed and leverage the most recent content.

Marketing Cloud Readiness Journey Engage across the entire lifecycle to build lasting relationships with Marketing Cloud 1 2 3 4 Product Readiness Say Hello to Implementation Partner Success Marketing Readiness Cloud Access to the content on Partner Community, Partner Learning Camp (PLC) and Trailhead is available to all registered partners and Salesforce employees. Access instructions

1 Say Hello to Marketing Cloud Let’s get started! What is Marketing Cloud? Salesforce.com Partner Pocket Guide Sales & GTM Positioning, Marketing Cloud empowers Marketers to engage with their customers across every touchpoint of the lifecycle ★ Who uses Marketing Product Capabilities & with their brand. Cloud? Implementation resources. ★ How does it work? The Partner Pocket Guide(s) are the one-stop-shop for ★ Can I see a demo? Get Started with our all Sales and Go-to-Market (GTM) content, as well as Partner Pocket Guide tools to help successfully implement all of the All the latest information on for Marketing Cloud Marketing Cloud products (Marketing Cloud Salesforce.com Engagement and find links to Engagement, Account Engagement, Personalization, pocket guides for the other Intelligence, and Growth Edition). Marketing Cloud products Access to the content on Partner Community, Partner Learning Camp (PLC) and Trailhead is available to all registered partners and Salesforce employees. Access instructions

2 Product Readiness Skill up and become certified Marketing Cloud consultants Learner info Overview Path to Certification Marketing Cloud Engagement Admin: Learning time for PLC Curriculums: 1. Complete Trailmix & PLC Curriculum MC Engagement Admin: ~17 hrs 2. Earn Certification (+ Exam Guide) We offer a combination of resources in Partner Learning Camp (PLC) and MC Engagement Email Specialist: ~29 hrs Marketing Cloud Engagement Trailhead to get skilled up in Marketing Email Specialist: MC Account Engagement Specialist: ~16 hrs Cloud, understand the product’s value and 1. Complete Trailmix & PLC Curriculum deliver successful implementations. 2. Earn Certification (+ Exam Guide) Best suited for: Curriculum & Learning Journey Marketing Cloud Account Administrators & Consultants getting started Engagement Specialist: with Marketing Cloud Engagement and Account Engagement 1. Complete Trailmix 2. Earn Certification (+ Exam Guide) Access to the content on Partner Community, Partner Learning Camp (PLC) and Trailhead is available to all registered partners and Salesforce employees. Access instructions

3 Implementation Readiness Deepen your expertise with advanced content and resources Deepen Expertise Deepen Expertise Learner info Demo Orgs Marketing Cloud Engagement Learning time for PLC Marketing Cloud Engagement Consultant: Marketing Cloud Account Curriculums: Engagement Consultant: MC Engagement Consultant: ● Complete Trailmix & PLC MC Account Engagement ~38 hrs Curriculum ● Complete Trailmix Demo Org & Dev Org ● Earn Certification (+ Exam ● Earn Certification (+ Exam MC Engagement Developer: Guide) Guide) Marketing Cloud ~11 hrs Personalization Marketing Cloud Engagement Marketing Cloud Engagement Get to Know Einstein for Developer: Intelligence: Marketing Cloud: ~10 hrs Marketing Cloud Intelligence ● Complete PLC Curriculum ● Complete PLC Curriculum Marketing Cloud Engagement: ● Earn Certification (+ Exam ● Earn Credential Marketing Cloud Growth Mobile Products: ~11 hrs Guide) Edition Marketing Cloud Engagement MC AE Consultant: ~8 hrs Get to Know Einstein Personalization: Consult the Partner Pocket for Marketing Cloud MC Intelligence AP: ~3 hrs Guide(s) for full information ● Complete PLC Curriculum and options. ● Earn Credential Marketing Cloud MC Intelligence AP: ~20 hrs Engagement: Mobile Products Access to the content on Partner Community, Partner Learning Camp (PLC) and Trailhead is available to all registered partners and Salesforce employees. Access instructions

4 Partner Success Additional support: Engage with the Community and our Marketing Cloud SMEs Partner Community Join the conversation Join the conversation Events & morSection titlee Video Hub Join the Access all relevant Contains curated webinars. Marketing Cloud resources for Marketing Other recordings can be Collaboration Groups Cloud on the product page found in pocket guides. in Partner Community Sign up for our in Partner Community: Slack channels ● Engagement Upcoming ● Account Engagement Marketing Cloud Marketing Cloud events*: ● Personalization product page ● Intelligence Partner Learning Camp ● MC Growth Edition *search for: “Marketing Cloud” Access to the content on Partner Community, Partner Learning Camp (PLC) and Trailhead is available to all registered partners and Salesforce employees. Access instructions

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