Salesforce Foundations Salesforce Foundations includes Sales, Service, Marketing, Commerce, and Data Cloud features, all in a new, enhanced UI, making it easier for businesses to get a uni昀椀ed view of their customer and build connected, AI-powered experiences across every customer touchpoint. It’s available for every Sales or Service customer to use within their existing Salesforce implementation. Key features include opportunity management, case management, email campaigns with targeted segmentation, and secure payment links, all aimed at enhancing user experience and streamlining operations without additional costs or data integrations. Finally, Foundations customers can enhance their systems with thousands of prebuilt third-party extensions and integrations available on the AppExchange, including extended free trials from over 25 leading partners like Docusign, RingCentral, and ZoomInfo. Why it matters: • Salesforce Foundations connects departments by providing additional functionality to Sales and Service Cloud customers, bringing sales, service, marketing, and commerce data together on one uni昀椀ed platform so customers can have a consistent experience, no matter where they are in their journey. Every feature o昀昀ered in Salesforce Foundations is built on the core Salesforce platform and grounded in enterprise-wide data from Salesforce Data Cloud. Why it’s di昀昀erent: • Companies now have a uni昀椀ed view of their customers through Data Cloud, and can now ground AI in more contextualized customer data. • No integration needed and no additional costs for our customers. Key Bene昀椀ts to Partners: • Untapped access to all Salesforce Sales and Service EE Customers. • This is a new way for partners to get involved with product strategy. • We are exploring new discoverability for partner apps in the work昀氀ow with Starter/Pro suite; this is an opportunity to get involved from the beginning. Resources: • Salesforce Foundations Announcement • Get more out of Salesforce Foundations with AppExchange Launch Partners 47