Call Down Day The Call Down Day is a highly focused event where the sales team comes together at the o昀케ce to reach out to prospects and customers via email and cold-calling, with a theme centered around Dreamforce follow-ups. The primary goal is to increase lead conversion. By collectively engaging with prospects and customers, we aim to nurture relationships and advance them through the sales pipeline. Step-by-Step Guide Preparation: • Provide pre-read material from the Dreamforce Go-To-Market Kit to BDRs and Sales Team. • Prepare various email templates with di昀昀erent CTAs to be sent in advance. • Equip the sales team with call scripts tailored to Dreamforce follow-ups. O昀케ce Setup: • Decorate the o昀케ce with Dreamforce-related print assets to create a motivating atmosphere. • Book a dedicated room for the enablement session and calling activities. Contest / Gami昀椀cation: • Incorporate gami昀椀cation elements to boost motivation and excitement. • Consider running contests and challenges to celebrate achievements. Segmentation: • Segment the database and send initial emails to prospects. • Continuously add new prospects to expand outreach e昀昀orts. Day of the Event: • Share the agenda in advance to set expectations. • Conduct a short enablement session to refresh key points from the Dreamforce Go-To-Market Kit. • Utilize breaks to share best practices and success stories. Tracking and Follow-up: • Submit leads in the Partner Community. • Conduct a debrie昀椀ng session to assess outcomes and share best practices. • Celebrate and recognize the sales team's achievements. For more information, please get in touch with your Partner Account Manager. With a well-prepared Call Down Day focused on Dreamforce follow-ups and an enthusiastic sales team, we are con昀椀dent that you will achieve exceptional results. 59