Manufacturing The Manufacturing Keynote delved into the transformative journey of the manufacturing industry, emphasizing the integration of human e昀昀orts with AI-driven agents to enhance customer success. A study involving 800 global manufacturers highlighted the urgent need for operational change, with 85% recognizing the necessity to alter day-to-day operations to remain competitive, yet only 40% considering their operations optimal. This gap underscores the potential for signi昀椀cant enhancements, fueled by increased budgets for technology and investments in plants and equipment. The session also unveiled Salesforce's latest innovations, including Agentforce, and showcased the new extensions in Manufacturing Cloud, designed to augment work and drive e昀케ciencies in sales, marketing, service, and partner channel communication. Keynote Announcements 1 Salesforce Innovations to Modernize 4 Salesforce Innovations to Transform Commercial Operations Service Experiences • Embedded AI Insights | GA Now • Embedded Service Insights | GA Now • Revenue Cloud for Manufacturing | Coming • Asset Centric Service | GA Now Soon • Sales Agreement Enhancements | GA Now Salesforce Innovations to Simplify 2 Salesforce Innovations to Simplify 5 Partner Engagement Partner Engagement • Track Channel Partner Inventory and Resale • Einstein for Manufacturing | GA Now | Spring ’25 • Manufacturing Data Models in Data • Protect Margins Against Price Changes | Cloud | GA Now Spring ’25 • Improve Transaction Transparency | Coming Soon 3 Agentforce for Manufacturing • Available for Manufacturing Cloud in Sales and Service. More to come in 2025. 30

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