6. Grow & Expand Unlocking Unlimited Growth New Customer Growth Adoption is the Key to Customer Growth, and Partners Provide a Unique “Unlock” With Agentforce, our sales process transforms into an ongoing cycle of growth. However, the key to this growth lies in consumption and adoption. 1. Identify Start simple & make it real When identifying the first agent for a customer, keep it simple by starting with a use case that delivers immediate value. This lays the groundwork for a seamless integration into their existing ecosystem. Clearly demonstrate the vision & value proposition Always consider the customer's agentic maturity when driving commitment. Lead with the vision and value of the agent, such as increasing productivity, reducing costs, or both. 2. Commit Quality implementations are the key to future success Quality implementation of agents is crucial for your future success with Agentforce. When executed properly, agents deliver immediate and measurable value to customers. Use the Customer Success Score Card (details on the next page) to track your implementations. 3. Deploy ROI can’t be demonstrated without consumption As customers continue to use their agents, the immediate and measurable value continues to grow, creating strong momentum that brings you back to the first step (identify). By this point, you have solidified your position as their trusted agentic advisor. The ROI from their initial agent often justifies the cost of the next agent, and the next, fueling an ongoing cycle of growth and maturity development. Without consistent consumption, however, the ROI remains unproven and momentum can stall. 4. Consume